SB RSSThe new brand name Beavia, which means “happy journey” in Latin, alludes to the brand’s mission: ”people to return to themselves and nature through quality and tasty food, and to find their own happy journey”.
The Minneapolis-based Flipgrid launched in 2015 as Vidku, a video-discussion platform started by a University of Minnesota professor as a way to stay in touch with his students for a course he was teaching.
ServerCentral Turing Group, also known as SCTG, has recently gone through a major rebranding initiative, including a new website, logo, name, and domain name – Deft.com. The company started as a network and data center managed service provider. For the past ten years, the business has experienced double-digit, year-over-year growth, expanded its scope and services offered and has clearly outgrown its name.
After its significant growth in the last year, RentPath announced a rebrand to Rent. and has updated its primary website, Rent.com. Along with the rebrand, Rent has rolled out a series of new products and features.
Founded in 1991, JIT Services provides energy and sustainability consulting, helping Fortune 500 companies and multifamily housing developers lower their carbon footprint and save money.
Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, Hoka One One is an athletic shoe company that designs and markets running shoes. Nicolas and Jean-Luc wanted to create a shoe that would allow them to run faster downhill. This is how the Hoka One One running shoes were created. The shoes have an oversized […]
Founded in 2012, OneFitStop began with the intention of serving personal trainers. The startup has subsequently expanded into an enterprise end-to-end platform for increased member engagement, backed by business management tools for fitness organizations looking to expand. Entrepreneurs sometimes find themselves stuck in a name they picked when their emphasis was more focused, whether it’s […]
VisualWebsiteOptimizer is a leader in A/B testing, offering a platform for growing businesses to conduct visitor research, run experiments, and other related services. In 2014 the company launched A/B testing for iOS apps and rebranded as VWO, followed by a domain name upgrade to vwo.com. At that time, VWO had already positioned itself as a […]
Founded in 2011, SmartyStreets began as intelligent address validation software for the United States. Companies like Microsoft, NASA, Netflix, DHL, and many more use SmartyStreets to process billions of addresses every day. SmartyStreets shortened its name to Smarty.com to reflect its new direction as a “worldwide location data intelligence.” Our SmartyStreets name has become too […]
Caribou initially launched as an auto refinancing business called MotoRefi in 2016. As the company grew and became successful, it kept adding new services and products to its portfolio. The brand name MotoRefi soon became limiting, leading to a rebrand to Caribou. This more generic name avoids the restrictions implied by the original brand name and opened broader markets to the company.
Sun King is Africa’s and Asia’s leading supplier of solar energy solutions for off-grid residences. Last month, the company raised $260 Million, led by General Atlantic’s BeyondNetZero, to fund a geographical expansion. The new funding comes not so long after Sun King’s rebrand. The company was founded in 2007 under the name Greenlight Planet and […]
Dare2Compete is a hiring and engagement platform, that enables companies to engage with candidates in the most interactive way to discover, assess, and hire the best talent. Having served big names like L’Oréal, Amazon, Walmart, Aditya Birla Group, Flipkart, Myntra, and many more, the brand is making rapid headway in the hiring industry. Dare2Compete recently […]
