rebrand

HotForex evolves into global multi-asset broker with HFM.com rebrand

HotForex is a Cyprus-based brokerage group. The company launched in 2010 focusing on Foreign Exchange Trading. Through the years the business developed and evolved to a global multi-asset broker whose products and services go beyond just forex trading. This is a major milestone for the company which marks its transformation into a one stop broker […]

Endur Apparel Rebrands to Outway

The performance sock brand, Endur Apparel has just announced a refreshed brand identity with Outway as its new brand name. Endur Apparel was founded in 2016 by Canadian ex pro cyclist Rob Fraser. It just received a $3.2 million investment, which was led by Andrew Wilkinson of Tiny.com The company said that the decision to rebrand was a result […]

Names with stories: The story behind Fixtuur.com

As part of the launch of its Visual Commerce platform designed for eCommerce and retail businesses, DigitalBridge has rebranded as Fixtuur. Our business has evolved vastly over the last couple of years, and our brand needed updating to reflect who we are today. Fixtuur Team In this interview we talk with James Lewis, Chief Operating […]

GetUpside Raises $165M Series D to Transform Brick and Mortar Commerce and Rebrands to Simply Upside

GetUpside was founded by Alex Kinner and Wayne Lin back in 2016. With the rise of e-commerce, they noticed how personalization can unlock proven value for both people and businesses, and the brick and mortar world was having a hard time keeping up.

Bread Financial represents a more focused, unified company, invests in Bread.com

Bread Financial is a tech-forward financial services company that offers simple, personalized payment, lending and saving solutions. The company operated on BreadFinancial.com  and BreadPayments.com for quite some time. In 2020 Bread Financial was acquired by Alliance Data.

Craft Aerospace Secures $12.4M and Rebrands to Odys Aviation

Craft Aerospace launched in 2019 and is an aircraft startup making hybrid-electric vertical takeoff and landing (VTOL) aircraft for regional mobility. The goal? To make door-to-door regional travel simpler, faster, cheaper, and greener. The startup recently announced a $12.4M funding seed round and a rebrand to Odys Aviation. They have secured the domain name OdysAviation.com […]

FraudScope rebrands as Codoxo

FraudScope was founded on 2016 on a mission to fight fraud schemes in the health sector using the power of AI. The business has done a great job since and expanded their offering to more than just fraud detection. Today their flagship products – FraudScope – is only one of applications they offer. Following its […]

GetMati.com to Better Reflect its Mission with Metamap.com Rebrand

Mati originally launched in 2017, on a mission to enable businesses to get the digital identity tools they need to provide better trust-based services to more people. As is the case with many startups, the team chose a great name – Mati – short, simple, easy to remember and write. But the matching .com domain […]

A Fresh Start for Debtsy with a Rebrand to Reflect What the Brand Stands for - January.Com

Debtsy launched in 2016 as a do-it-yourself debt settlement, where users can negotiate directly with their creditors in an effort to settle their debt for less than they originally owed. The company set on a mission to humanize the consumer debt collection industry. And they have sure made huge progress. In 2021 the company raised […]

10 Notable Rebrands in 2021

2021 was definitely a tough year for global brands, and the pandemic is not the only reason. More than ever, our decisions to buy something or not are not just based on the qualities or price of a product but also on what a brand stands for. We demand from companies to be genuine, we […]

10BabyGear Rebrands to MotherhoodHQ

Finding the perfect product for a newborn can be a hard task for parents. There is a lot of information available online but it can often be vague, biased, and confusing. 10BabyGear – an Amazon affiliate website – has been helping mothers choosing baby products and looking for baby care guides for years. Recently the […]

Falcon Edge Capital Rebrands as Alpha Wave Global

Falcon Edge Capital has closed the first tranche of its new $10 billion vehicle an announced a rebrand as Alpha Wave Global. They have secured alphawaveglobal.com for the new brand. The fund is focused mainly on backing growth-stage startups in the range of $50 million to $150 million. But in recent years, through its fund called […]

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