FraudScope was founded on 2016 on a mission to fight fraud schemes in the health sector using the power of AI. The business has done a great job since and expanded their offering to more than just fraud detection. Today their flagship products – FraudScope – is only one of applications they offer.
Following its substantial growth, expansion and bigger vision, the business rebranded to Codoxo. They also secured the matching domain name – Codoxo.com. Rebrands due to outgrowing the initial name are very common with startups. Whether it is due to addition of new products, services or/and expansion to new markets, entrepreneurs oftentimes find themselves blocked in a name they chose when their focus was more narrow.
The startup recently raised $20M Series B funding to further its product offerings and double the size of its ambitious team.
How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.