Zerify (formerly known as StrikeForce Technologies, Inc.) is one of the top players in the proactive cybersecurity solutions sector. The company has been operating for over 20 years serving small to midsize businesses (SMBs) and enterprise companies. As a pandemic-era solution for workers holding video conferencing from distant areas, Zerify developed a secure video conferencing platform that was once known as SafeVChat and will now be named Zerify Meet.
Covid introduced hackers to videoconferencing platforms as companies became reliant on this technology to discuss highly proprietary information..Financial and healthcare matters, legal information, military secrets, and other critically private data must be protected across industries. We invented an out-of-band authentication platform, keystroke encryption and a mobile security bundle with that goal in mind, foreseeing at the start of the pandemic that security would be in jeopardy. After approaching popular video conferencing companies to offer our solutions and being turned away, we decided that to meet today’s challenges for business, we had to build our own video conferencing platform focused on optimally securing collaborative communications.Mark L. Kay, CEO of Zerify
Zerify Meet stands out from the competition since it is the first to provide a combination of a Zero Trust security framework and Verification security. Considering the success of the platform and that remote work is here to stay, Zerify has decided that secure video conferencing will now be its sole area of focus which was the main reason behind the rebrand.
The company’s goal of ensuring Zero-Trust for the most secure collaborative communications is highlighted by the new brand name Zerify.
Zerify seems to be a creative and unique combination of the words Verify and Zero Trust – two concepts essential to the company. Evocative brand names can serve as the foundation for a powerful brand story because they leave room for interpretation, building a brand that extends beyond the specific products or services. Zerify has further increased its brand value by investing in the exact brand match domain Zerify.com – a significant upgrade from the previous StrikeForceTech.com. Owning exact brand match domains has the potential benefit of making it harder for competitors operating in the same market to sustain long-term competition.
How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.
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