Founded in 2009, Gravity Forms builds WordPress-based business workflow applications. The company has been operating for 13 years and is commonly referred to as Gravity. The premium Gravity.com domain, which had previously belonged to Yahoo, Verizon, Oath, and AOL, was recently bought by Gravity, according to a Tweet from the company.
We’ve spent the last 13 years building Gravity Forms as a brand and within our niche people commonly refer to us as Gravity when talking about our product. I never thought the opportunity to acquire the /Gravity.com domain name would ever actually happen. When an opportunity presented itself we had to jump on it because it was a no brainer from a branding and marketing standpoint. If we didn’t acquire it someone else would have and the likelihood that it would have truly be gone forever would have been the likely scenario so it was now or never. Can’t wait to put it to use building the next 13 years of our business!
Brands serious about their consistent and strong presence have good domain strategy in place and often register multiple domain names for different reasons.
With this investment Gravity Forms has improved its online security, preventing traffic and email leaks and confusion among its clients and business partners.
One thing i've learned from just a few days of owning the https://t.co/gtXVsKSRLz domain name with a catch all email address is if your company begins contains the word "Gravity" people assume your email address is https://t.co/gtXVsKSRLz. The single word dotcom effect is real.