In 2017, Snowbot started with the idea of ​​creating a snow removal robot. After years of development and testing, in December 2021, the company unveiled its world’s first autonomous snow removal robot, the Snowbot S1. 

In June, the company changed its name to Yarbo, entering a new era as a leader in the yard service industry. The new brand name matches the name of the company’s new multifunctional robot – Yarbo. Yarbo is an autonomous robot designed to maintain yards, swapping out different attachments for different yard care needs. 

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Yarbo will be dedicated to developing intelligent yard robots that can meet all-season and multi-scene demands. Our goal is to become a global intelligent yard service robot company.

Yarbo team

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While an interesting and fun name Snowbot was clearly limiting the startup to snow-related products. The rebrand to Yarbo opens new horizons for the business, still stating their main purpose – developing Yard related Robots, as the new brand name creatively reflects.

Yarbo has also invested in the exact brand match domain name – Yarbo.com. Most top AI companies operate on .com domain names that match their brand name. This boosts the company’s credibility and gives them a permanent edge over the competition.

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How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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