folder Filed in Rebrands
Dynamic Marketing Systems (DMS) reflects the firm's continued expansion and positioning for future growth with a rebrand to Truelio
By Arnaud PETIT access_time 2 min read

Launched in 2003 as a print and marketing company, Dynamic Marketing Systems, or DMS, has grown over the years with its clients. 2022 has been a transformational period for the brand, as it continues to meet the evolving needs of their clients.

In June, Tracy Murgash was appointed as Chief Operating Officer and Brian Fallers as Chief Brand Officer. Murgash’s experience with DMS spans over a decade and includes her most recent leadership role as Senior Vice President of Client Development. Prior to joining DMS, Fallers was Founder and Chief Brand Officer at Muse Marketing + Creative (Muse). He joined the company as part of Muse’s recent merger with DMS in January.

The business has been operating on www.DiscoverDMS.com, while the shorter DMS.com belongs to a medical imagining company. Such brand fragmentation causes confusion with clients and business partners and makes marketing ineffective. It also carries risks for the company’s clients related to mistyped emails going to the wrong address and potential phishing attacks.


This rebrand has been an exciting transformational process for us. As we grew, the DMS name no longer captured the essence of who we were at our core. The transition to Truelio is an initial step in a new and exciting chapter of our company.

John Kauffman, Truelio CEO & president

The new name comes with a brand new website, fully reflecting the growth of the company. The team defines the name as follows.

(troo-lio) n. A group of people bound by one true passion and purpose; going above and beyond to deliver transformational and results-driven creative and digital experiences.

With over two decades of experience and now a great, strong, global brand to match it, Truelio has shown it evolves with it’s ever changing clients and is here to meet the needs of a new generation of entrepreneurs.


How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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