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Snapcommerce Rebrands to Super After Shifting From E-commerce to Finance and Launching a New Product
By Tsani Gramatikova access_time 3 min read

Super is a mobile commerce platform that uses artificial intelligence to link price-conscious shoppers to the best online deals. The company has raised more than $100 million in venture-backed financing, reached $1 billion in sales, and has a net revenue of more than $100 million.

The exciting story of Super goes back to 2016 when the company launched under the name Snaptravel, providing hotel booking services over SMS and messenger. Four years later, Snaptrvel founders created Snapcommerce as a new overarching brand with the intention of establishing various companies under the ‘Snap’ umbrella. Snapcommerce has focused on e-commerce, using the AI-powered platform behind Snaptravel to expand into new verticals. This year, the company made a new turn to fintech introducing its new brand name Super as well as new product offerings such as SuperCash (new product launch), SuperTravel (formerly SnapTravel), and SuperShop (formerly SnapShop). 

We know that 57% of underserved Americans are ‘filled with dread’ just thinking about their credit score. With the launch of SuperCash, we’re building a brand new relationship with our users. We know, understand and build solutions specifically for everyday Americans. As Super, we will continue to execute on our vision to provide access for everyone to experience more of what life has to offer – regardless of their income or circumstance.

Radhika Duggal, Chief Strategy Officer, Super

The company seems to have arrived at its final destination on its expanding path, ditching the limited “Snap” in favor of the globally recognized and utilized term “Super,” associated with positivity and quality. Super has also invested in the premium domain name asset According to our research, companies in the fintech sector prefer EBM and .com domain names as they enhance the brand’s credibility and trust, which is crucial in the industry.

Radnika, the Chief Martika Officer at Super, recently shared on LinkedIn the story of how her team acquired the desired brand match domain name, During the rebranding process, the team deliberated over selecting the right URL for their business. Despite initially aiming for, they deemed it too expensive and considered other options like .co, or .app. Ultimately, the team decided to purchase and transition their primary product pages to that domain. was still the perfect name for the business, and so the team started considering if the investment would be worth it. Radnika highlighted four crucial factors that led to the decision to acquire the domain: asset value, competitive threat value, trust value, and revenue impact. They concluded that owning would provide significant asset value, prevent competitors from acquiring it, increase trust and legitimacy as a fintech startup, and lead to increased revenue through more efficient media. Based on these evaluations, they decided to proceed with the purchase.

Since acquiring the domain, has consistently driven trust and legitimacy for the brand, and the team is excited to see the revenue impact as they continue to build their brand.

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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