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Snapcommerce rebrands to Super after shifting from e-commerce to finance and launching a new product
By Tsani Gramatikova access_time 2 min read

Super is a mobile commerce platform that uses artificial intelligence to link price-conscious shoppers to the best online deals. The company has raised more than $100 million in venture-backed financing, reached $1 billion in sales, and has a net revenue of more than $100 million.

The exciting story of Super goes back to 2016 when the company launched under the name Snaptravel, providing hotel booking services over SMS and messenger. Four years later, Snaptrvel founders created Snapcommerce as a new overarching brand with the intention of establishing various companies under the ‘Snap’ umbrella. Snapcommerce has focused on e-commerce, using the AI-powered platform behind Snaptravel to expand into new verticals. This year, the company made a new turn to fintech introducing its new brand name Super as well as new product offerings such as SuperCash (new product launch), SuperTravel (formerly SnapTravel), and SuperShop (formerly SnapShop). 


We know that 57% of underserved Americans are ‘filled with dread’ just thinking about their credit score. With the launch of SuperCash, we’re building a brand new relationship with our users. We know, understand and build solutions specifically for everyday Americans. As Super, we will continue to execute on our vision to provide access for everyone to experience more of what life has to offer – regardless of their income or circumstance.

Radhika Duggal, Chief Strategy Officer, Super

The company seems to have arrived at its final destination on its expanding path, ditching the limited “Snap” in favor of the globally recognized and utilized term “Super,” associated with positivity and quality. Super has also invested in the premium domain name asset Super.com. According to our research, companies in the fintech sector prefer EBM and .com domain names as they enhance the brand’s credibility and trust, which is crucial in the industry.


How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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