SleepOvation and SleepOvation Baby, renowned for their innovative, research-backed, FDA-listed sleep products like mattresses and pillows for all ages, unveiled a rebrand to Kiwi Sleep. This new collective brand identity is an exciting development for the company, which has already received widespread recognition for its products, with accolades from various media and industry leaders such as Today’s Parent, The Bump, POPSUGAR, Spy, WeeSpring, Sleep Foundation and the 2022 National Parenting Product Awards (NAPPA), among others.
This rebrand is reflective of our evolution as a full-family brand and better communicates our core values. It also allows us to provide a more seamless shopping, educational and interactive experience for our customers.
Richard Codos, CEO and Founder of Kiwi Sleep
The new name, Kiwi Sleep, is inspired by the kiwi fruit, known for its health, wellness, and sleep-inducing benefits, and embodies a playful, vibrant spirit. The tagline “Dreams Start Here” further encapsulates the essence of the brand’s focus on quality sleep.
As part of this rebrand, the company has secured the exact brand match domain name KiwiSleep.com. This domain acquisition is significant, as it lends credibility and authority to the brand, making it more accessible and easily identifiable to customers, which is particularly crucial in the post-rebranding phase.
An exact match domain like KiwiSleep.com enhances the brand’s online visibility, leading to increased leads and sales. This domain acquisition is a key component in ensuring a smooth transition to the new brand identity and reinforcing Kiwi Sleep’s commitment to continuing its legacy of innovation in sleep solutions.
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branding business domain domain name domain names domains Kiwi Sleep naming rebrand rebranding SleepOvation
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