folder Filed in Rebrands rebrands to
By Monica Stankova access_time 1 min read

Simplyk, the first and only 100% free fundraising platform for nonprofits in North America, announced a rebrand to Zeffy as the company expands to the United States. 

Word of mouth is essential to our growth strategy. With over 200 US nonprofits signing up with us each month, we needed a memorable and pronounceable name to take full advantage of the viral snowball effect.

François de Kerret, Co-Founder and CEO of Zeffy

The Montreal-based firm has established itself as a prominent player in the nonprofit market, servicing over 4,000 NPOs and recently raising $3.7M CAD in seed capital for its expansion in the United States.

We wanted a name that would symbolize our mission to get involved and support nonprofits in all languages and cultures. The name Zeffy was inspired by the word zephyr, defined as a gentle breeze. As Zeffy, we become the wind propelling nonprofits towards their missions. Our goal is to be a force that empowers nonprofits at no cost.

Thibaut Jaurou, CTO and co-founder of Zeffy

Simplyk used the domain name before rebranding to Zeffy. Luckily, this time they acquired the EBM (Exact Brand Match) domain Rebrands and name upgrades due to outgrowing a brand name are very common scenario when businesses expand their offering over the years. 

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

branding domain domain name domains naming Simplyk Zeffy