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Salesforce Founder Marc Benioff's Domain Powers New Search Engine
By Arnaud PETIT access_time 2 min read, a new search engine founded by former Salesforce employees Bryan McCann and Richard Socher, aims to offer an alternative to Google’s search experience using artificial intelligence to personalize results.

The company was launched in 2020, and raised $20 million in funding led by Salesforce founder Marc Benioff in 2021. Interesting to know is that Benioff is the previous owner the domain name domain. Benioff transferred ownership of the domain to the startup.

Marc is known for his love for good domains and owns quite a few, among which, and He also gifted domain to Steve Jobs.

To differentiate from Google search, provides improved search results by incorporating apps and interactive widgets into its results pages. When users search for something, they may see carousels of information from apps like Yelp or prompts to use tools like Stable Diffusion. This approach differs from other Google alternatives that prioritize privacy. After building over 200 apps, is now inviting third-party developers to build their own search apps on its platform. This aims to create a search experience that is more private, more open to app makers, and more customizable for users.

In order to make a fairer portal to the internet—which is essentially what search engines are these days—I think you need to allow everyone to collaborate and participate in that.

Richard Socher,’s founder and CEO hopes to reduce Google’s market share, that is currently at 86.64%.

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