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RRAI Rebrands to Forterra, Strengthening Its Commitment to Ground-Based Autonomy Innovation
By Monica Stankova access_time 2 min read

Robotic Research Autonomous Industries (RRAI) has unveiled its new identity as Forterra, reinforcing its dedication to ground-based autonomy innovations within the defence and commercial sectors. Established in 2002, Forterra has been a frontrunner in developing and deploying ground autonomy systems in defence, with its technology being utilized across four continents and in more than ten countries.

According to the company, the new name Forterra blends “for”, as in “directed to” or “belonging to”, with “terra”, a Latin term meaning “earth” or “solid ground”. It also subtly incorporates “forte” from the Latin word “fortem” (meaning strong) – an ability to withstand a great force or pressure. The double Rs in the name serves as a nod to the company’s history and its original name, “Robotic Research,” honouring its more than two decades of history and innovation.

Since our founding over 20 years ago, we have been focused on the deployment of groundbreaking autonomy systems. Our rebrand to Forterra represents who we are today, while reflecting our history and the mission that drives us. We exist to empower people and their missions — regardless of the environment.

Josh Araujo, CEO of Forterra 

As part of the rebrand, Forterra has acquired the domain name An exact match .com domain projects professionalism and credibility to customers and business partners and distinguishes the brand in a crowded online space, fostering trust and establishing authority. This aspect is crucial for a company like Forterra, which has experienced substantial growth and carved out a strong position in the market. Like Forterra, most leading military tech and defence companies leverage exact brand match domains as a strategy to protect their brand identity and optimise online recognition.

Whether you’re a small business owner or a large corporation, a premium domain name can help boost your brand and increase your online presence. If you’re ready to take the next step, contact us to learn more about our premium domain name options and how they can benefit your business.

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