Prophetic, a non-invasive (tFUS) neurotech company building a device to induce and stabilise lucid dreams, announced on June 19, 2024, its transition to the Exact Brand Match (EBM) domain Prophetic.com. Founded in June 2023, the company secured a $1.1 million seed investment in October 2023.
Initially, Prophetic operated under PropheticAI.co—a typical strategy for startups adding descriptive words or opting for more affordable domain extensions when their EBM is taken or exceeds their budget. While this strategy offers initial cost savings, it can lead to issues such as traffic lost, missed emails, negative user experiences, and security risks. Country code domains provide a vast array of naming options, yet they also present certain risks and challenges that necessitate thoughtful consideration.
Switching to Prophetic.com represents a significant milestone, enhancing brand recognition and user accessibility. This move simplifies interactions with customers and signals the company’s maturity, stability, and commitment to growth. Adopting an EBM .com domain addresses previous challenges and better positions the company in the global market.
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