Newsbridge, a leading AI and video search company, has rebranded to Moments Lab to fully embody its mission of helping organisations build better video content faster.
We’ve come a long way since our company’s beginnings, and we’ve outgrown the name Newsbridge. Changing our name to Moments Lab reflects the innovations we’ve achieved with next-generation AI, the expanding scope of organizations that we’re working with, and the grand ambitions that we have to enhance the world of video storytelling.
Philippe Petitpont, co-founder and CEO of Moments Lab
The rebrand was also meant to dispel a misconception, as the previous name caused people to associate the company solely with news production.
The name of the company could be better to talk to the market. And we said, ‘Okay, we are not only news, we’re doing lots of different stuff. And we’re not doing just the bridge, we’re helping people to find the real moments they have in their library, in the archive, in the fresh content.
Philippe Petitpont, in an interview for NewscastStudio
Moments Lab’s cutting-edge AI solutions eliminate sourcing roadblocks, allowing content teams to find and preserve the key moments in media libraries. This translates to faster story creation and maximised return on investment (ROI) for their video content.
Moments are what stories are made of, and a lab is where great discoveries are made. With our innovative AI-powered solutions, we provide users with easy access and insight into all of their audiovisual content, as well as connections to all of the tools and platforms where their content needs to thrive.
Philippe Petitpont, co-founder and CEO of Moments Lab
Before the rebrand, the company used the domain Newsbridge.io. While the .io extension is popular among tech startups for its association with “input/output,” it also has limitations. As a country code domain for the British Indian Ocean Territory, it could cause confusion and hinder global brand recognition.
For its new identity, Moments Lab secured its Exact Brand Match (EBM) domain name, MomentsLab.com. This new domain ensures that visitors and potential customers find the correct site, thus reducing confusion and optimising web traffic. A consistent and professional online identity is essential for building trust and recognition in the market.
Premium domain names are an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a premium domain name for your business, contact us to learn more about our available options and how we can help you get started.
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