Kickstart, a venture capital firm based in Utah, has acquired the domain Kickstart.com, upgrading from KickstartFund.com. The acquisition was handled by Rob Schutz of Snagged.com, representing the buyer, with Andrew Rosener of MediaOptions acting on behalf of the seller. While the final price was not disclosed, the domain had been publicly listed in the six-figure range for several years.

Founded in 2008, Kickstart backs early-stage companies across the Mountain West, supporting founders in software, fintech, healthtech, and consumer sectors. The company has built a reputation as a hands-on investor with a regional focus and a long-term approach to partnerships.

Kickstart.com brings the company’s digital presence in line with how it is commonly known throughout the venture ecosystem. The brand name now matches the web address, offering a simpler, cleaner experience for anyone engaging with the firm online.

Investing in a dictionary-word, Exact Brand Match (EBM) domain name provides lasting strategic value. Kickstart is a widely recognised term with strong associations, and owning the .com version reinforces clarity and confidence. Founders, investors, and media can locate the firm easily, without second-guessing. The domain enhances search visibility, supports credibility, and removes the need for explanatory qualifiers.

Domain names play an important role in brand trust. An address like Kickstart.com signals a company that that the company takes its presence seriously and has secured a position that reflects its scale and ambition. 

Kickstart has now fully transitioned to the new domain, with KickstartFund.com forwarding users to the updated site. The upgrade supports a unified brand experience and reinforces the company’s position in the competitive venture capital landscape.

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