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Names with stories: The story behind LuxuryProperty.com
By Kristina Misic access_time 7 min read

Jason Hayes, Founder & CEO of LuxuryProperty.com, talks about the benefits of owning the exact brand match domain LuxuryProperty.com and why the future of the company looks very bright.

What is the story behind LuxuryProperty.com?

We are an award-winning luxury brokerage connecting discerning international clients to the most incredible and exclusive homes in Dubai and around the globe. We enjoy an enviable reputation as trusted advisors to our clients, providing good old-fashioned honest brokerage services. Whether you are a first-time buyer or a seasoned seller, we help you make informed decisions.

Our private client advisory services include strategic collaboration with developers and their architects, the creation of compelling brands, advice on the creation of distinctive and unique marketing materials, and market positioning for prime and super-prime luxury houses and apartments.

Ultimately, we aim to provide the most seamless customer experience, from the moment you connect with us to the completion of a successful transaction.

Our Private Client Advisory is not limited to bespoke curation, it is integral to your entire experience with us. Our advisory is an exclusive benefit offered to our discerning clients, whom we work with on a personal basis to create bespoke buying and selling solutions tailored to their individual needs.

When did you start thinking about your brand name and how did you settle on LuxuryProperty.com?

I recognized that our target market, the buyers of the world’s finest homes, had no one digital destination to go to to find homes across the world. I looked to create a brand that would be both keyword rich and indeed memorable… The old adage of calling your company what you do came to mind hence LuxuryProperty.com was born. 

 What was the reason to get the domain name LuxuryProperty.com for your brand?

In terms of the top-level domain, it has to be .com because having the .com enables us to take the brand global. I wanted a domain that was both keyword-rich but also brandable into the Luxury space. It is easy to remember and it does what it says on the tin! 

While overall domain age has little to do with rankings, I wanted something with the gestation length of a live website with historic content this of course matters significantly as a ranking factor. Ranking improvements, first position rankings, and full link gestation and ranking increases generally occur after 900 days.

  • Domain keyword richness, including exact match domain (EMD)
  •  Domain keyword search volume including exact match vs. broad match 
  •  Age of the domain in this case  LuxuryProperty.com was born in 1996 

How has owning LuxuryProperty.com affected your business? Do you own any other domain names?

LuxuryProperty.com is our business! We are a digital destination, a prop-tech company that does high-level real estate brokerage. 

We have a comprehensive stable of digital assets and all of them are linked to the LuxuryProperty.com brand that includes related Luxury Property sub-domains. 


LuxuryProperty.com is our business! We are a digital destination, a prop-tech company that does high-level real estate brokerage. 

Jason Hayes, Founder & CEO of LuxuryProperty.com

What would you do differently if you were entering your category market as a brand today?

Our positioning and entire growth model has been based on unique and compelling digital content. If I could do it again, I would probably double down on our content creation with a much larger content team. 

Why should entrepreneurs value their brand?

People say you have three minutes to make a first impression. Today, in this digital age you have less than three seconds to make that first impression. Your brand and its tonality reflects directly on you and your business.  Ultimately your brand will determine your success or otherwise. Identify your brand values and brand ambassadors and work hard to make sure everyone in your team stays “On Brand”. 

People say you have three minutes to make a first impression. Today, in this digital age you have less than three seconds to make that first impression. Your brand and its tonality reflects directly on you and your business. 

Has the pandemic affected your company in any way? What has changed since?

Yes, in March 2020 it looked like we were going to be in for a very rough ride and we quickly established a crisis management protocol. In late 2020 business picked up and Dubai was seen as a safe haven resulting in market transactions. We are setting new revenue records with every passing month. 

What do you do to make sure your marketing is effective?

We ensure our marketing is unique and compelling with unique, compelling and informative content which includes world-class videography and photography 

What would your advice be to entrepreneurs who are just starting out, in general and when it comes to branding and naming?

Think carefully about your brand and your customers. Business is ultimately about revenue. How will the customers find you digitally? As an entrepreneur your brand is an extension of you, make sure you love your brand and care for it like a family member.  


How will the customers find you digitally? As an entrepreneur your brand is an extension of you, make sure you love your brand and care for it like a family member.  

Jason Hayes, Founder & CEO of LuxuryProperty.com

Where do you see your business in the future and how does your brand name fit into that vision?

We have just launched our new e-commerce advertising service marketing the World’s finest Homes (check here).

At LuxuryProperty.com when we talk about property advertising we refer to far more than showcasing curated residences. We provide our clients with a comprehensive digital experience that produces genuine transactional results for them.

LuxuryProperty.com is the award-winning digital destination connecting the world’s most affluent real estate buyers with the world’s finest homes through relevant, timely listings and compelling content. Our platform is localized to address the interests of international property seekers. We empower and inspire our users to make informed real estate decisions. Your home reaching the largest international luxury homebuying audience.

1.Unique Content

The advertiser would have the ability to own the conversation with buyers through the use of bespoke content, high-resolution images and videography content.

2. Optimised Digital Marketing

By combining the strength of our online platform with a focused digital marketing strategy, we ensure that your advertised property reaches the right buyers.

3. Leads Straight into Your Inbox

When a prospective buyer enquires about your property, we send their details directly to you so that you can be in control of the transaction from start to finish.

4. Social Media Outreach

We are active on key social networks and building a following on YouTube with our property tours and our company vlog connecting with viewers across the globe, giving our listings even greater visibility.

5. Competitive Pricing

We charge a competitive fee for our advertising services, which encompasses listing on our site and all associated online outreach. There are no commissions charged on properties advertised with us. The future looks very bright…


We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

Find out more about LuxuryProperty.com

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