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Kiwa Strengthens Position as Leading Global TIC Brand with Telefication Rebranding
By Tsani Gramatikova access_time 2 min read

Telefication, a member of the Kiwa Group since 2012, has officially rebranded to Kiwa. This move reflects the company’s alignment with Kiwa’s global mission to provide one-stop-shop testing and certification services. 

The company initially operated under the Telefication brand, later under the name Kiwa Telefication. In 2020, Telefication physically transitioned to Kiwa’s brand new EMC and wireless lab in The Netherlands, which offers significant synergy advantages for clients by combining the expertise of Kiwa’s international team. With Kiwa already providing UKCA marking, the rebranding of Telefication marks a significant step forward on Kiwa’s path to becoming a global one-stop-shop for testing and certification services. 

Kiwa, the company that now bears the name of Telefication, was founded in 1948 by a group of Dutch drinking water companies. The goal was to ensure the safety of the country’s drinking water supply by examining every item that could come into contact with it. At the time, KIWA (in capitals) stood for Keuringsinstituut voor WaterleidingArtikelen (Institution for the Examination of Waterworks Articles). Over time, Kiwa expanded beyond drinking water expertise, and the company now offers a broad range of products and services across a wide variety of global markets. As such, the company dropped the acronym and became simply known as Kiwa.

Rebranding has become a common strategy for companies seeking to stay competitive in today’s fast-paced business landscape. By creating a more relevant, forward-facing brand promise, companies can signal a fresh start, a new direction, or a renewed commitment to their customers, and ultimately stay ahead of the competition by better meeting their customers’ evolving needs.

Telefication’s decision to rebrand to Kiwa is an example of this strategy in action, positioning the company to leverage Kiwa’s global resources and expertise to provide an even wider range of comprehensive services. With a presence in over 40 countries and more than 10,000 employees, Kiwa is now even better positioned as a leading global TIC company. This move further strengthens the Kiwa brand and enables the company to offer a total market access solution to its clients operating internationally.

Kiwa’s exact brand match domain name perfectly aligns with the company’s global ambitions and long-term commitment to its customers.

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