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From Niche to Mainstream: Bullo's Shift from to Expands Global Reach
By Tsani Gramatikova access_time 1 min read

Established in 2024 and headquartered in the UAE, Bullo is a cutting-edge trading platform crafted by traders for traders. Utilising top-tier technology and optimal trading conditions, Bullo empowers traders worldwide. 

Bullo launched on The .ai domain extension is the Internet country code top-level domain (ccTLD) for Anguilla, a British Overseas Territory in the Caribbean, and is notably popular among companies involved in the artificial intelligence industry. While the .ai domain has significant appeal within the tech sector, its niche associations could potentially restrict the company’s broader market appeal as it looks to expand beyond a strictly tech-oriented audience.

Recognising the need for a more inclusive and universally credible web presence, Bullo has transitioned to its Exact Brand Match (EBM) domain, This strategic upgrade significantly enhances the platform’s online visibility and credibility, key factors in the fintech and trading industries. The domain broadens the company’s appeal, making it more accessible on a global scale and better positioned to attract a diverse range of clients and investors.

Bullo's Shift from to Expands Global Reach

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