Fairway was founded in April 1996 by Steve Jacobson, a mortgage veteran with more than 30 years of experience, who previously held executive positions at Waterfield Financial Corporation. Fairway Independent Mortgage Corporation, as the full name of the business is, initially operated on FairwayIndependentMC.com, as well as the slightly shorter and easy to remember FairwayMC.com.
Within five years of its inception, Fairway achieved $1 billion in closed annual loans. By 2016, the company had reached $17 billion in annual loan volume. You can see the compromise domains were less and less a fit for a company with that level of success.
Coming up to its 25th anniversary in 2021, Fairway secured not one but two top end digital assets – Home.com and Fairway.com. By that time the Fairway team has grown to over 10,000+ people, in 345+ branches nationwide.
We started Fairway 25 years ago as a broker. As our needs grew, the company evolved also.Steve Jacobson, Founder and CEO of Fairway.com
In January 2021 it became known Home.com was secured by the brand for an undisclosed amount. Less than a month later they also invested in Fairway.com, previously owned by NBC.
In the United States, the primary and secondary mortgage markets are valued at over 29 trillion USD. This highly competitive industry where trust is of paramount importance calls for a strong brand strategy and Fairway seems to clearly have understood that, taking full advantage of the power of premium domain names.
How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.
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