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Building Bridges Online: Bridgit's Domain Upgrade and Brand Enhancement
By Tsani Gramatikova access_time 3 min read

Established in 2014, Bridgit is a privately held organisation that has secured more than $35 million USD in equity financing. The company’s workforce planning and optimization platform translates workforce data into actionable insights, empowering contractors to bid on projects and allocate staff efficiently. 

Bridgit is a prominent player in the construction industry, with 30% of the leading American contractors relying on its platform for resource planning. It has introduced 52 new features and announced 16 integrations with notable companies like Procore, Autodesk, and Trimble, with a commitment to further expansion.

We’re really excited that we’ve created a strong foundation and can be thinking, ‘Where do we want to be five years from now?’…We have the confidence that we can keep developing new and simple solutions for the industry. It’s very exciting that we’ve been able to get to this place.

 Mallorie Brodie for Daily Commercial news

Brodie, one of the company’s founders, explained why they chose the name Bridgit. They aimed to add a human touch to the company’s identity, avoiding any sense of complexity or intimidation. The name’s distinctiveness came from its inclusion of the term ‘bridge,’ which signaled smooth communication and a familiar personal name. Brodie also shared that their on-site customers had enthusiastically embraced the name Bridgit. They often playfully remarked, “Tell Bridgit to do that,” showcasing their lighthearted and personable connection with the company’s name.

Our customers on-site love it because they say, ‘Tell Bridgit to do that,’ and they like having fun with the name.

 Mallorie Brodie

With such a thoughtful approach to the brand name, acquiring the exact brand match domain marks a significant achievement for Bridgit, enhancing its brand recognition, online presence, and user experience by securing this domain. This upgrade from demonstrates Bridgit’s commitment to providing a seamless and user-friendly platform for workforce planning in the construction industry.

Adding a verb to the brand name is a popular way to find an alternative domain if the desired one is already taken or out of budget. It keeps the meaning of the brand name and acts as a call to action, yet for Bridgit having the exact brand match domain, provides a more professional and credible image to potential customers and investors. 

Building Bridges Online: Bridgit's Domain Upgrade and Brand Enhancement

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As the saying goes, you have to spend money to make money. In the case of premium domain names, the investment may seem steep, but the potential gains in terms of brand recognition and revenue make it worth considering. Contact us to learn more about how premium domain names can benefit your business.

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