Bluezone, a leading company in the life insurance sector, has rebranded to Blueberry Life. The company also introduces its expanded life insurance offering, which now covers more chronic health conditions such as Type 1 Diabetes, pre-diabetes, high blood pressure, high BMI and high cholesterol.
We’re incredibly excited to launch this specialist Blueberry Life product that allows us to protect many more conditions and lives. The new Blueberry Life brand speaks to our mission of improving health span by delivering precision healthcare through insurance.
Dr Karan Mehta, CEO of Blueberry Life
The name Blueberry Life was purposefully chosen, as blueberries are associated with benefits for various health concerns, including blood pressure, blood sugar and gastrointestinal issues.
The company was previously named Bluezone, inspired by the concept of Blue Zones – areas where people live longer, healthier lives. It originally operated under the domain BlueZoneInsurance.co.uk, while another company with the same name owned BlueZone.com. Companies often use domains with additional words or alternative extensions when their Exact Brand Match (EBM) .com domain is unavailable.
For its new identity, Blueberry Life secured BlueberryLife.com. This ensures that customers can easily access the correct website, minimising confusion and optimising traffic. A strong, consistent online presence is essential for building trust and credibility in the market.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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