The acquisition of Mercu.com elevates Mercu’s market presence and broadens its reach, making it more attractive to a diverse, global audience.

With the transition to The EVERY Company, the firm secured the domain TheEveryCompany.com, aligning with its new brand identity. Demonstrating a serious commitment to its online presence and brand strategy, in 2023, the company acquired the premium domain name Every.com.

In 2023, Steps embraced a new identity, rebranding as Atly, a name derived from the word “atlas”. This rebrand reflects the company’s commitment to broadening its scope and enhancing user experience in discovering global locations.

South Korean biometrics developer Suprema ID has changed its name to Xperix. The rebrand reflects the company’s ownership transition and a renewed focus on enhancing customer experience and expanding its business portfolio.

The shift to Rutter.com is a move that significantly enhances the company’s professional image and credibility. This upgrade signals an evolution in Rutter’s vision and capabilities, opening new horizons for growth. 

Premium domains, like Public.com, are simple and memorable, thereby enhancing the brand’s visibility and credibility online.

Since its launch in 2015, Tiger Trade has emerged as a leader in fintech innovation, enhancing the trading experience for both professionals and everyday users. A key moment in its journey came on December 21, 2023, when Tiger Trade announced a major shift in its digital identity, moving from its original domain, Tiger.trade, to the prestigious and more intuitive Tiger.com.

Let’s look at some notable rebrands of 2023 and the reasons behind these name changes.

Ark Kapital, a Sweden-based growth platform with a mission to help founders build lasting companies, has rebranded to Gilion, marking a significant step in its global expansion efforts.

Crestbridge Bahrain, a leading provider of administrative solutions for private capital structures in the Middle East, announced a rebrand in December 2023. The company, known for its comprehensive range of bespoke administrative solutions that enhance operational efficiency and financial performance, changed its name to Yasira. This move reflects the company’s accelerated growth and a revised […]