As part of the rebrand, the company transitioned to the Exact Brand Match (EBM) domain Truvi.com.

Loco, a platform for free online gaming, esports tournaments, and live streaming, has secured its Exact Brand Match (EBM) domain, Loco.com.

As part of the rebrand, the company transitioned from GlenmarkLifeSciences.com to the more concise Alivus.com.

From our analysis of 120 wearable companies, we have identified key trends in naming and domain name usage.

Bounteous operates on the Exact Brand Match (EBM) domain Bounteous.com, an intuitive choice for customers searching for the company online.

In early January 2025, HealthŌme, a pioneering genomics-based precision health management company, rebranded to Kadance.

The company has also transitioned from goHomePort.com to the shorter domain name, Outrig.com.

ZOE initially operated under the domain JoinZoe.com but later upgraded to the Exact Brand Match (EBM) domain Zoe.com.

The company shared the news on X, revealing the transition from its previous domain, Phantom.app, to the Exact Brand Match (EBM) domain, Phantom.com.

Let’s take a closer look at why InsurTech companies rebrand and some examples of those who have done it successfully.