What Are Wearables?
Wearables are smart electronic devices designed to be worn on the body, offering convenience, connectivity, and advanced functionalities. These devices often sync with smartphones, laptops, or other technology to provide real-time data and enhance user experience.
Types of Wearable Devices
Wearable devices come in various forms, each designed to serve specific purposes and lifestyles:
Smartwatches: Modern smartwatches track fitness goals, heart rate, blood pressure, and sleep patterns while keeping you connected with notifications, calls, and apps—all from your wrist.
Medical Wearables: Although smartwatches fall into the category of medical wearables, there are many other devices specifically designed to focus on health needs. These include wearable glucose meters for diabetes, blood pressure and ECG monitors for heart health, electronic patches for vitals and biomarkers, hydration sensors, and pregnancy or newborn monitors, making health management more accessible and effective.
Smart Glasses: These innovative devices integrate a miniature computer display into a pair of eyeglasses, offering augmented reality (AR) or mixed reality (MR) capabilities. Unlike traditional glasses, smart glasses can overlay digital information onto the real world, providing users with instant access to insights, navigation, or visual aids right in their field of vision.
VR Headset: A virtual reality (VR) headset is a head-mounted device that uses 3D displays and motion tracking to immerse users in virtual environments. While widely popular for VR gaming, these headsets are also essential tools in simulations, training programs, and other applications, providing a highly interactive and realistic experience.
Smart Clothing: Smart clothing combines the comfort of everyday wear with the power of cutting-edge technology. These garments are designed to monitor physical and biometric data, such as heart rate, temperature, and activity levels, through embedded sensors or innovative fabrics. Many of these items connect to apps or other devices, giving users real-time insights into their health and fitness.
Smart jewellery: Smart jewellery combines elegance with functionality, offering discreet yet powerful tech solutions in stylish forms like rings, bracelets, necklaces, and earrings. These accessories can track fitness, monitor heart rate, send notifications, and even make contactless payments.
Interesting Facts and Insights About Wearables
Wearables Boost Workplace Efficiency
A study suggests that wearable technology in the workplace can boost productivity by up to 8.5% and improve employee satisfaction by 3.5%.
Smartwatch Usage Stats
The global number of connected smartwatches is projected to exceed 1.1 billion by 2025.
The Deloitte Survey, targeting U.S. consumers who actively use fitness trackers or smartwatches, shows that 59% track daily steps, 42% monitor workouts and athletic performance, and 37% focus on heart health. Additionally, 35% use their devices to track sleep quality, 32% monitor calories burned, 17% rely on them for stress management, 11% track potential COVID-19 symptoms, 8% manage chronic health conditions, and 2% use their devices for other health-related purposes.
More than 60% of consumers view battery life as a key factor when choosing a smartwatch.
Over 70% of smartwatch owners say their devices have inspired them to adopt healthier habits and stay active.
Wearables Drive Business Success
According to Salesforce research, 79% of adopters believe that wearables are or will become strategic to their company’s future success. Additionally, 76% report improvements in business performance since implementing wearables in the workplace, and 86% plan to increase their investment in wearable technology within the next 12 months.
Wearables Adopted in U.S. Homes
A consumer study conducted by Parks Associates shows that almost 50% of U.S. internet households now own and actively use wearable devices.
Around 30% of Americans in households with an annual income of $75,000 or more use fitness trackers or smartwatches, compared to just 12% of individuals in households earning less than $30,000 per year.
Market Size of Wearable Technology
According to Precedence Research, the global wearable technology market was valued at USD 178.72 billion in 2024 and is projected to grow to approximately USD 635.82 billion by 2034, with a compound annual growth rate (CAGR) of 13.5% during the forecast period.
From our analysis of 120 wearable companies, we have identified key trends in naming and domain name usage.
Domain Names Highlights
Out of 120 wearable companies analysed, 114 use .com domains. The .com extension has been the dominant force on the internet for decades, and customers naturally trust it.

92 out of 120 companies on our list use Exact Brand Match (EBM) domains. EBM domains are a natural choice for most internet users when searching for the company online, offering brand consistency and a stronger online presence.

2 companies on the list use a dash in their domain names. Using hyphens is generally discouraged as it complicates the domain’s usability. Dashes are often overlooked, leading to confusion and making the website harder to find and remember.

Naming Trends in Wearable Companies
Dictionary Words as Brand Names
Using dictionary words as brand names is a popular trend. These names are easy to remember, globally recognisable, and versatile for marketing.
Examples: Kernel, Friend, Polar, Prophetic, Apple, Willow, Corner, PetPace, Dreem Health, SoundOff, StrongArm.
Short Names
Short names are quick to remember, easy to search, and simple to type.
Examples: Sony, Oura, Cala, Ava, Zepp, Peri, Nymi, Muse, Bose, Cove.
Personal Names as Brand Names
Using personal names as brand names fosters intimacy, trust, and a human connection. These names make brands feel more approachable, creating a sense of familiarity and relatability for consumers.
Examples: Ava, Elvie, Garmin, Cala, Starkey, Philips, Kopin.
Futuristic and Visionary Names
These names suggest innovation, forward-thinking, and a bold approach to redefining the future of wearables.
Examples: Prophetic, EMOTIV, Esper Bionics, Neurable, Humane, Inviza, Ultrahuman, Magic Leap.
Namepicks
WHOOP
WHOOP is a health technology company that helps people improve their health, fitness, and daily performance with its advanced wearable devices. With a simple, screen-free design, WHOOP tracks important health stats like heart rate variability (HRV), sleep quality, stress levels, and recovery.
WHOOP was founded in 2012 by Will Ahmed, a collegiate athlete who sought to understand how his training impacted his body. Ahmed frequently experienced overtraining, sleep deprivation, and insufficient recovery but lacked the tools to assess his performance or identify potential risks in real-time. Despite having access to top-tier coaching, he realised that no one could see what was happening inside his body. After reading over 500 medical papers, he discovered that continuous tracking of metrics like heart rate and HRV could dramatically improve both training and overall health. Years of developing cutting-edge sensors, analysing data, and unravelling human physiology culminated in WHOOP, one of the most advanced wearables available today. “WHOOP” is a phrase Ahmed used before big games in college.
What’s so exciting about 24/7 measurement and the power of wearable technology is the information that we’ve yet to discover.
Will Ahmed, CEO
The device has since gained widespread acclaim, attracting elite athletes such as Michael Phelps, LeBron James, Rory McIlroy, Nelly Korda, and Tiger Woods. In May 2024, Cristiano Ronaldo joined as a global ambassador and investor.
WHOOP has had a transformative impact on my life both on and off the pitch, and I’m honored to join the team as an investor. I wear WHOOP while training, sleeping, and recovering. It’s been one of the most important tools helping me elevate my game and monitor my health. I look forward to working with WHOOP to continue to raise the bar on WHOOP features and coaching.
Cristiano Ronaldo
The company operates on the Exact Brand Match (EBM) domain name WHOOP.com, which perfectly encapsulates its global aspirations and vision for the future.

Friend
Friend is an AI-powered wearable pendant that feels like having a friend with you all the time. You can share your thoughts or gossip and the AI listens and responds after a short pause. It’s like a friendly chatbot you can talk to anytime. Friend shares its opinions and insights through text messages and notifications on your phone.
According to 404 Media, Avi Schiffmann, the founder and CEO of Friend, spent $1.8 million of the $2.5 million raised to start the company on the domain name Friend.com. Schiffmann told TechCrunch that the investment has already paid off.
It’s real! Premium domains are expensive, but it’s worth it…People just don’t get consumer, I view this as saving money. Much less money needs to be spent on marketing, it’s a one time thing.
Avi Schiffmann for 404 Media
The word “friend” is simple, globally recognised, and easy to remember, making it the perfect choice for a conversational AI wearable designed to be your friend. Dictionary-word .com domains are powerful assets that shape customer perceptions, build trust, and drive long-term success. Their clarity and memorability give businesses a competitive advantage, strengthening brand identity and laying a solid foundation for future growth.

Prophetic
Prophetic is a pioneering neurotechnology company developing non-invasive devices to induce and stabilise lucid dreams. Their product, The Halo, is a headband-like wearable neurotech gadget designed to help users gain control over their dreams through lucid dreaming.
The Halo is designed to induce lucid dreams through dorsolateral prefrontal cortex (dlPFC) activation during naturally occuring dreams by utilizing emerging technologies such as transcranial focused ultrasound (tFUS) and generative transformer architectures, along with established technologies like electroencephalogram (EEG) and functional near-infrared spectroscopy (fNIRS).
Prophetic
The name Prophetic perfectly captures the visionary and transformative nature of the company’s mission. Rooted in the idea of foresight and profound insight, the name evokes a sense of unlocking hidden potential, much like the lucid dreaming technology it develops.
Initially operating under the domain PropheticAI.co, the company later upgraded to the Exact Brand Match (EBM) domain, Prophetic.com. Startups often start with descriptive additions or alternative domain extensions due to availability or budget constraints. While this approach may save costs upfront, it can create challenges such as lost traffic, missed emails, negative user experiences, and potential security risks. By securing Prophetic.com, the company ensures a more intuitive way for users to find them online, enhancing brand credibility and solidifying a stronger digital presence.

Tractive
Tractive is a leading pet technology company that develops and sells GPS tracking and activity monitoring devices for pets. The company offers lightweight, waterproof GPS trackers that attach to a pet’s collar and sync with the Tractive app. These devices provide real-time location tracking, virtual fences to alert owners when a pet leaves a safe zone, and activity and sleep monitoring.
We designed Tractive to deliver the best possible experience, withup-to-the-secondd information so that all pet parents can care for their dogs and cats the way they want and deserve– whether that means monitoring activity levels to reduce the risk of obesity or tracking a dog or cat that slipped out of the garden.
Michael Hurnaus, Co-Founder and CEO of Tractive

The name Tractive seems to be a creative combination of the words “Tracking” and “Active”, two key concepts behind the company. You can learn more about the brand on Tractive.com, a domain that gives a professional and trustworthy image, valuable for attracting customers and increasing brand visibility.

Kernel
Kernel is a neurotechnology company founded in 2016 by entrepreneur Bryan Johnson, aiming to revolutionise the way we measure and understand brain activity. The company’s flagship product, Kernel Flow, is a wearable headset that uses time-domain functional near-infrared spectroscopy (TD-fNIRS) to monitor brain activity.
Our system provides detailed maps of the key patterns of activity in the brain that provide a deep and scalable understanding of disease states and treatment response on which the future of neuromedicine will be built.
Kernel
Kernel uses the domain Kernel.com, a short, memorable dictionary word that strengthens its global brand and ensures easy recognition.

Ultrahuman
Ultrahuman is a health and fitness technology company that provides innovative solutions to help individuals track, understand, and improve their metabolic health. Their flagship products include:
Ultrahuman Ring AIR: The world’s lightest sleep-tracking wearable that monitors sleep, HRV, movement, and temperature, providing actionable insights to improve daily health.
Ultrahuman M1: A continuous glucose monitoring platform that uses glucose as a biomarker to show the real-time impact of food and activity on the body. When used together, the Ring AIR and M1 create a powerful combination, linking glucose data from the M1 with movement, body, and sleep data from the Ring AIR to provide valuable insights for improving metabolic health.
Blood Vision: A preventative blood testing platform with pioneering UltraTrace™ technology.
The Ultrahuman Home: A silent and sophisticated home health device that tracks environmental factors impacting your daily health, such as artificial light exposure, air quality, humidity, and noise levels. It is the first of its kind in the wearable space to connect home environment data like humidity, air quality, and temperature – with personal lifestyle metrics such as sleep and stress.
At this moment, we know more about our cars than our own bodies.
Wearable technology will help develop a more comprehensive dashboard for an individual’s health, offering real-time insights and personalized monitoring. In a short span of time, we could see a massive change in form factors, an expansion of the kind of markers that are tracked, and broadening approaches to preventative medicine.
Mohit Kumar, Founder & CEO of Ultrahuman, in an interview for Fitt Insider
Combining “ultra,” which signifies going beyond ordinary limits, with “human,” the name Ultrahuman represents the idea of enhancing human potential through advanced technology and data-driven insights. It perfectly aligns with the brand’s mission to help people optimise their health with deeply personalised data and real-time guidance.
The company ensures global accessibility with its website, which can be found at the EBM domain Ultrahuman.com.

Wearable X
Wearable X is a pioneering company at the intersection of fashion and technology, creating innovative wearable products that enhance everyday experiences. One of its flagship products, the Nadi X yoga pants, features embedded sensors that guide users through yoga poses with gentle vibrations, providing real-time feedback to improve form and flow. These smart yoga pants pair seamlessly with a companion app, offering an interactive experience that brings mindfulness and precision to every practice.
Nadi X has woven-in technology for easier yoga on your own terms. We found that people were intimidated by yoga and that they were often making excuses about not having time to get to class. The Nadi X pants paired with your iPhone breaks down each pose step by step and guides the wearer with vibrations on the body. The sensors embedded in the pants know what pose you are in, in real time and are able to detect whether you made it into the pose.
Billie Whitehouse, CEO, Designer and Director of Wearable X, in an interview for Women of Wearables
Operating on the EBM domain, WearableX.com enhances the brand’s credibility, accessibility, and global appeal.

Bellabeat
Bellabeat is a femtech company founded in 2014, developing one of the first wearables specifically designed for women. The company has since expanded its portfolio to include innovative products that help track and improve women’s health. Bellabeat’s product line, the Leaf Series, includes the Leaf Nature, Leaf Urban, Leaf Chakra, and Leaf Crystal (created in partnership with Swarovski). These stylish wearables monitor activity, sleep patterns, stress levels, and reproductive cycles, providing detailed health insights.
Another standout product is Ivy, launched in 2021, an advanced health and wellness tracker designed to support women’s overall well-being, productivity, and reproductive health. It features improved sensors and monitoring capabilities, tracking a wide range of biometric and lifestyle data. Ivy monitors respiratory rate, resting heart rate, heart rate variability (HRV), and cardiac coherence, alongside lifestyle metrics such as steps, activity, mindfulness, and detailed sleep patterns, including light, deep, and REM sleep, as well as sleep timing and quality.
In 2016, Bellabeat launched its smart water bottle, Spring, offering users a seamless way to automatically track their water intake through the Bellabeat app. Spring is powered by proprietary tracking technology developed specifically to align with women’s bodies. With wireless syncing and secure data backup, Spring calculates exactly how much water the user needs based on their lifestyle and health factors, such as pregnancy or breastfeeding, and provides reminders to stay hydrated throughout the day.
A personal approach in a wellness program like the one we are doing is innovative in the field of wellness for women. So far, most women have followed the training, nutrition, and better living advice programs developed based on knowledge and data about men. Such programs do not consider the connection between the female hormonal cycle and the associated cyclical changes in the body and mind. At Bellabeat, we believe that setting goals for improving psychophysical health has been more arduous for women. Our tailored approach makes achieving the goals for improving and maintaining psychophysical health much more accessible.
Urška Sršen Co-founder, CPO of Bellabeat in an interview with Maiko Hirai MD.,MPH
Bellabeat operates under the domain Bellabeat.com, ensuring a strong online presence. An EBM domain like Bellabeat.com is intuitive for users and enhances marketing effectiveness across all channels.

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.
Whether you’re a small business owner or a large corporation, a strong domain name can help boost your brand and increase your online presence. If you’re ready to take the next step, contact us to learn more about our domain name options and how they can benefit your business.
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