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Watch Fury vs Usyk on The Rise of a Global Sports Broadcasting Leader
By Tsani Gramatikova access_time 2 min read

The upcoming boxing match between Tyson Fury and Oleksandr Usyk, dubbed the ‘Fight of the Century,’ is a highly-anticipated event that brings back memories of the golden era of heavyweight boxing. The match has sparked intense debate, with fans and analysts divided between Fury, known as the ‘Gypsy King’ for his cunning and reach, and Usyk, celebrated for his unmatched skills and conditioning. As the excitement builds, all eyes are on DAZN, the sports streaming and entertainment platform that will be broadcasting the match in over 200 countries worldwide.

Founded in 2016 and majority-owned by Access Industries, DAZN became a leading digital sports broadcaster. In 2022, DAZN diversified its offerings, introducing in-play betting, gaming, e-commerce, merchandise, and ticketing, enhancing its platform significantly. This expansion followed its 2018 entry into the US market and a significant broadcasting deal with Matchroom Boxing, described by Matchroom’s Chairman, Eddie Hearn, as a “groundbreaking deal in the history of boxing.” Initially set for two years with an option for a six-year extension, this deal has driven DAZN to impressive heights, with revenues reaching $2.3 billion in 2022—a 70% increase from 2021, making it the world’s highest-grossing sports app.

In an interview, DAZN Co-Founder and former CEO James Rushton emphasised that DAZN’s core mission is to prioritise fans by offering control and affordability, allowing them to get ‘into the zone’ with a variety of content. The secret behind DAZN’s success lies in its robust marketing strategy, which focuses on delivering high-quality content and forging strong partnerships and influencer relationships. The name itself is pronounced “Da Zone”, and as James says:

DAZN is all about putting fans first and putting decisions back into their hands. The name itself is pronounced “Da Zone” and is focused on bringing fans ‘into the zone’ so they can enjoy a variety of content at an affordable monthly price.

James Rushton

DAZN operates under the Exact Brand Match (EBM) domain, a testament to its global reach and digital strategy. The four-letter domain offers rarity and authority, enhancing recall and communication, especially on mobile devices, thereby significantly improving the user experience. This strategic domain investment boosts DAZN’s professional image and facilitates global access for sports fans, solidifying its position as a leader in digital sports broadcasting.

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