A leading global private securities marketplace, Forge Global was founded in 2014 by Y Combinator alumni with a mission to serves the complex and emerging needs of the private-market economy by forging new connections through technology, data, and unmatched expertise. According to Crunchbase, the company is backed by top Silicon Valley investors and large, global institutions including Deutsche Börse, Temasek, Wells Fargo, BNP Paribas, FT Partners, Draper Associates, Peter Thiel, Munich Re Ventures, and LUN Partners Group.

The company started with a completely different name. It was known as Equidate Inc. before it rebranded as Forge Global in January 2019. Forge Global started with the domain ForgeGlobal.com as its virtual shop window. However, after the company realized that it was better known to the public under the shorter name “Forge,” the team behind this brand realized that it was time to upgrade the domain name. According to Whois records, Forge acquired the domain name Forge.com in August 2021. At this time, the domain is forwarding to ForgeGlobal.com.

The platform’s private company coverage has continuously increased, with a 114% increase in distinct private companies traded between January 1, 2018, and June 30, 2021. Similarly, its customer base has grown 225% in the same period.

The Forge marketplace has nearly 400,000 registered users, and shares of more than 400 private companies have traded on its platform since inception for a total volume of over $10 billion across 19,000 transactions with buyers and sellers in 70 countries. Through its custody offering Forge Trust, the company has approximately $14 billion in assets under control and about $600 million cash across 1.9 million customers.

Without a doubt, this domain upgrade depicts a brand that takes care of its online presence, its customers, business partners but also potential investors.

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We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

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