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Launching on an EBM: The Power Behind Hears.com
By Tsani Gramatikova access_time 2 min read

Hears is on a mission to make earplugs a natural part of music culture and daily life. Designed by music lovers, partygoers, and hearing experts, the brand creates stylish, comfortable earplugs that protect your hearing without dulling the experience.

The company’s newest release, Hears Plus, offers a -25 dB reduction and is ideal for work, study, and high-volume environments where focus matters. Every purchase helps fund hearing loss and tinnitus research through the Hearing Health Foundation, underscoring the brand’s deep personal connection to its mission.

A Name That Speaks Volumes

The name Hears is simple but full of meaning. It refers to the act of hearing but also to being heard and staying tuned in. In a deeper sense, it reflects presence, awareness, and attentiveness. The word can mean to perceive sound, to receive communication, or to examine something carefully, all ideas that align with the company’s mission to protect hearing while enhancing the listening experience.

Launched Right: The Power of Hears.com

The most defining move in Hears’ early journey was launching on Hears.com. Owning the Exact Brand Match (EBM) domain is a huge asset for a startup. It instantly builds trust, gives the brand immediate credibility, and makes it easy for people to remember and find.

An EBM name like Hears.com is the natural choice of most internet users, making marketing efforts more effective across all channels. It ensures the brand is secure online, helps avoid security risks, and makes it easy for customers, business partners, and investors to reach the company. Hears made the most of this foundation, pairing a strong name with a domain that supports long-term growth and global recognition.


The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.


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