ShippingTree, a leading provider of direct-to-consumer, retail, and omnichannel order fulfillment services, has rebranded to Kase. The rebrand comes after its acquisition by WSI® (Warehouse Specialists, LLC®) in February 2024. With 60 years of supply chain expertise behind it, Kase significantly expands its fulfillment network, adding over 13 million square feet of warehouse space across the U.S.
Kase is designed to deliver a true omnichannel fulfillment experience that is wanted and lacking in today’s marketplace, putting customers at the forefront. Ecommerce brands will continue to experience the same entrepreneurial and tech-forward support of ShippingTree while benefitting from expanded omnichannel retail services that scale with their growth across all channels.
Jesse Kaufman, former CEO of ShippingTree
As part of this rebrand, Kase secured the domain Kase.com. This domain follows a CVCV (consonant-vowel-consonant-vowel) structure, known for its smooth, rhythmic sound that enhances global appeal and ease of pronunciation. Many major brands, including Nike, Dove, Visa, Sony, and Lego, leverage CVCV names to strengthen brand recognition and memorability.
Beyond its structural appeal, Kase is also a personal name, adding a distinctive and approachable element to the brand. Personal names as brand names can create a sense of familiarity and trust, making it easier for clients to connect with and remember the company.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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branding business domain domain name domain names domains Kase naming rebrand ShippingTree
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