folder Filed in Domain upgrades
Baddie.nl Enhances Branding and Trust with Baddie.com EBM Domain
By Tsani Gramatikova access_time 2 min read

Baddie.nl is a unique gaming platform and community designed exclusively for women, developed by Snowlab Studios Limited in Amsterdam. The platform offers an engaging storyline where players train to become the ultimate “baddie” under the guidance of a character named Leah. Through various levels of adventure, action, and strategy, players complete missions, enhance their skills, and boost their in-game cash flow. The term baddie has evolved in modern slang and popular culture to generally refer to someone who is confident, stylish, and unapologetically themselves. A “baddie” is often associated with a bold and empowered personality, exuding self-assurance and attractiveness.

Baddie operates on the .nl domain, the country code top-level domain (ccTLD) for the Netherlands. Introduced in 1986 and initially managed by the Centrum Wiskunde & Informatica (CWI), .nl is ideal for businesses targeting local audiences, offering familiarity and trust within the region.

While operating on a ccTLD like .nl offers benefits, it also presents challenges, such as limited global reach, potential confusion about a brand’s target market, and a lack of the universal trust associated with a .com domain. Recognising these risks, Baddie.nl has invested in the Exact Brand Match (EBM) domain Baddie.com. This move enables the company to reach a broader audience and build trust and credibility on a global scale. An EBM domain like Baddie.com prevents traffic leaks, ensures consistent branding across channels and allows Baddie to maintain its strong local presence while simultaneously establishing itself as a trusted global brand.


The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.


Other resources

Baddie Baddie.com branding business domain domain name domain names domains naming