Established in 2019, SaltPay is a comprehensive business solutions provider catering to small and medium-sized enterprises throughout Europe. In April 2023, the company changed its name to Teya to better align with the comprehensive range of services it offers that go beyond simple payments. The new name, Teya (pronounced Tay-Uh), has Latin origins meaning “joy” and “happiness”.

Teya is developing a suite of interconnected services that encompasses payment acceptance, business account services, card issuing, ePOS systems, loyalty and rewards, website building and CRM, online visibility tools, booking management, and tax-free services.

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You don’t get into business to deal with your software or your payments. You get into business because that’s what you’re excited about. And all these other things drain the joy. And so what we hope to do is by offering this breadth is just make it easier for the merchant and bring them more joy and more time to focus on what matters to them, which is really what their customers need.

Lawrence Hene, CCO of Teya for AltFi.com

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Prior to the rebranding, the company utilised the .co domain extension, which serves as the country code top-level domain (ccTLD) for Colombia. This choice is often favoured by startups when they are not yet prepared to invest in a .com domain that matches their brand name. While country code domains can offer a broader selection of available names, they may also introduce potential risks and challenges.

The business switched to the shorter and more memorable domain name Teya.com, opening new growth and development opportunities.

The new brand name, Teya, is also a personal name. Our recent study highlights the benefits of adopting a personal name as a brand name, including the ability to build trust, establish a more personal connection with customers, and imbue the brand with a distinctive character and authenticity. 

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