Formerly known as World Archives, the industry-leading archive of historical newspapers is now Storied, the next generation of family history.

The company’s team is made up of former executives from Ancestry.com, and aims to provide a modernized approach for people interested in researching their family history. The platform will allow users to connect, discover and reminisce about past events, both recent and distant.

The rebranding of World Archives to Storied is a reflection of the company’s ability to evolve and adapt in order to maintain success. The new brand coincides with the launch of a family history platform, which claims to be the first built with “next-generation architecture”. The platform is currently in open beta, and reportedly holds billions of records and newspaper articles from nearly 50 countries.

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With Storied, we want users to still have the ability to build a family tree, but to go beyond it as well. Everyone defines family differently, so we want to account for connections to a best friend, beloved pet, professional colleague, trusted mentor, or chosen family. Storied’s unique approach unlocks a fuller view of our past.

Kendall Hulet, CEO of Storied

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A company’s brand identity and message are among its most valuable assets and should be treated accordingly. The new name, Storied, aligns with the team’s vision of providing a rich, interconnected storytelling experience through various connections between people, places, and things. The brand has invested in the exact brand match domain name, Storied.com, signaling credibility and ensuring their marketing efforts are most effective.

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