What is Foodtech?

FoodTech or food technology is the innovative combination of food and technology to enhance the production, processing, distribution and consumption of food. This includes everything from finding new ways to grow crops and preserve food to developing plant-based alternatives and delivering meals to your door via apps.

Types of Foodtech Companies

Some key areas in Foodtech include:

Agritech: This field focuses on increasing agricultural production with methods such as vertical farming and precision agriculture, helping farmers grow more with fewer resources.

Food Delivery: With on-demand food delivery apps, consumers have more convenient ways to enjoy diverse meals at home.

Alternative Proteins: Companies in this area develop protein alternatives using plants, fermentation, and cellular agriculture, offering sustainable options to replace traditional animal-based products.

Sustainable Packaging: To tackle plastic waste, many foodtech companies are developing eco-friendly packaging options.

Food Waste Reduction: These companies develop apps and platforms to connect surplus food with people in need or provide consumers with tools to reduce household waste.

Smart Kitchen Appliances: Leveraging IoT, these companies offer smart kitchen appliances that help users track ingredients, suggest recipes, and optimise cooking times.

Personalised Nutrition: Using AI and data, these companies prepare meal plans and meal recommendations based on individual dietary needs, preferences and health goals.

Global Foodtech Market Size

According to Business Research Insights, the global foodtech market reached USD 278.71 billion in 2023 and is expected to grow from USD 293.54 billion in 2024 to USD 444.35 billion by 2032, with a projected CAGR of 5.32% over the forecast period. In 2023, Asia-Pacific held the largest share of the FoodTech market.

Based on our analysis of the 220 foodtech companies, we have identified the following key naming and domain name usage highlights.

Domain Names Highlights

Out of 220 foodtech companies analysed, 197 use .com domains. The .com extension has been the dominant force on the internet for decades, and customers naturally trust it.

165 out of 220 companies on our list use Exact Brand Match (EBM) domains, ensuring that their domain name exactly matches their brand name. This approach improves brand consistency, improves online visibility and makes it easier for customers to find and trust the company.

6 companies on our list use a dash in their domain names. However, using hyphens is generally discouraged, as it makes the domain harder to remember and type accurately. People often overlook the dash, leading to confusion and making the website more challenging to find.

Naming Trends in Foodtech Companies

Descriptive Names

Many foodtech brands use descriptive names that convey their main product or purpose, often incorporating words like “food”, “farm”, or “meat”.

Examples: Beyond Meat, Redefine Meat, Imperfect Foods, AeroFarms, Farmer’s Fridge, Solar Foods.

Natural and Sustainable Names

These companies emphasise nature and sustainability, using names that evoke the environment and reinforce their eco-conscious approach to food.

Examples: GreenChoice, Green Chef, Planet A Foods, Nature’s Fynd, Plenty.

Dictionary Words as Brand Names

Using dictionary words as brand names is popular among companies, as these names are globally recognisable, easy to remember and share.

Examples: All Day, Just, Zero Egg, Owner, Impossible, Every, Hungry Panda, FreshMenu, Wonder, Too Good To Go, Perfect Day.

Short Names

Short names are quick to remember, easy to search, and simple to type.

Examples: Else, Grab, Jow, Mars, Mori, Olo, Oshi, Swap, Torg, Zoe.

Namepicks

Oshi

Oshi is an Israeli foodtech startup on a mission to create the world’s most delicious whole-cut fillets made entirely from plants, while eliminating ocean pollution and overfishing. Initially founded as Plantish in 2021, the company rebranded to Oshi in 2023 to align its identity with its global expansion goals. 

By rebranding to Oshi, we are embarking on a transformative journey to position ourselves as a leading global seafood company. Our new name, which stems from the word ‘Ocean,’ represents our values and our commitment to delivering exceptional seafood products that resonate with consumers worldwide. We are dedicated to offering a sustainable and delicious alternative to conventional seafood while promoting a healthier and more environmentally friendly food system.

Ofek Ron, Co-Founder and CEO of Oshi

As part of its rebrand, Oshi secured the Exact Brand Match (EBM) domain Oshi.com. Securing a short and memorable .com domain name is an important step in building a global brand.

Perfect Day

Perfect Day produces animal-free whey protein from microflora to make dairy that’s identical to traditional milk. Compared to traditional dairy protein, Perfect Day’s process emits up to 97% less greenhouse gas emissions, uses up to 99% less blue water, and requires up to 60% less nonrenewable energy.

Founded in 2014 by bioengineers Ryan Pandya and Perumal Gandhi, the company initially launched as Muufri and rebranded to Perfect Day in 2016, taking inspiration from the Lou Reed song of the same name.

Our new name was inspired by a study by dairy scientists that discovered cows produce more milk when listening to the song “Perfect Day,” by Lou Reed. For a company on a mission to make cows, people, and the planet happier, it was a perfect fit.

Perfect Day team

After the rebrand, the company started on PerfectDayFoods.com and later upgraded to the EBM domain PerfectDay.com, strengthening its online presence and accessibility.

The EVERY Company

Founded in 2015, The EVERY Company aims to accelerate the shift to animal-free, sustainable proteins and reduce reliance on factory farming. Initially launched as Clara Foods, the company rebranded to The EVERY Company in 2021 to better convey its vision of bringing animal-free proteins to everyone, everywhere. 

The EVERY brand name embodies our values of collaboration and optimism, and our belief that by working together we can build a more sustainable future for everyone.

Arturo Elizondo, CEO and founder of The EVERY Company

As part of its rebrand, the company secured the domain TheEveryCompany.com. In 2023, showcasing its commitment to a strong online presence and brand strategy, The EVERY Company acquired the high-value domain Every.com. Dictionary word .com domains are highly valued for their simplicity, memorability, and authoritative appeal.

Mori

Mori is a technology company focused on sustainable innovations within the food, agriculture, and packaging industries. Using its proprietary process, Mori extracts a silk protein that is applied as a natural coating to food, creating a protective barrier that slows spoilage and extends freshness. This coating acts as a breathable layer, maintaining the quality and taste of produce, meat, and seafood, all without the need for artificial preservatives. 

Mori’s technology can be seamlessly integrated at any stage, from farm to retail, enabling food producers, processors, and retailers to enhance food quality and reduce waste across the supply chain. 

Previously known as Cambridge Crops, the company rebranded to Mori to better capture the full scope of its mission-driven technology. The new name, Mori, is inspired by Bombyx mori, the domestic silk moth from which the silk used in its protective technology is derived.

We wanted our rebrand to reflect our technology’s origin in a clear and honest way. Just like honey bees make honey and beeswax, Bombyx mori makes silk.

CEO Adam Behrens

As part of the rebrand, the company secured the CVCV domain name Mori.com. CVCV (consonant-vowel-consonant-vowel) domains are highly sought after for their simplicity, easy pronunciation, and memorability, making them appealing to customers of different languages and cultures.

Too Good To Go

Too Good To Go is a sustainability-focused app designed to combat food waste by connecting users with surplus food from local restaurants, bakeries, supermarkets, and cafes at discounted prices. Founded in Denmark in 2015, the app has since expanded internationally, now active in 19 countries across Europe and North America. With over 100 million registered users and 170,000 business partners, Too Good To Go has saved more than 350 million meals, preventing around 873,500 tons of CO2 emissions. 

Too Good To Go’s focus is to help save good food from going to waste. By doing so, we help businesses unlock revenue from their surplus, help consumers enjoy good food at great value for money, and empower our people and partners to help protect the environment.

Too Good To Go

The name Too Good To Go conveys the idea of saving good food that’s “too good” to be thrown away.

The company ensures global accessibility with its website, which can be found at the EBM domain TooGoodToGo.com.

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

The right domain names are a valuable investment for any brand. If you’re ready to secure the perfect domain name for your business, reach out to us for assistance. We’re here to help you find and acquire the ideal domain for your brand.

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