Paddle is a London-based developer of a software-as-a-service commerce platform that offers payment infrastructure for FinTech businesses. The company provides a merchant-of-record solution that handles payments, tax compliance, subscription billing, and fraud protection to facilitate global sales. Paddle’s services cater to the needs of both business-to-business (B2B) and business-to-consumer (B2C) companies, aiming to simplify and automate their billing operations to focus on growth.
Paddle operates on the Exact Brand Match (EBM) domain name Paddle.com, maximising their marketing efforts across all channels and avoiding security risks, which is particularly important in the FinTech sector.
In a thread on X, Paddle’s founder, Christian Owens, shared the history of the domain acquisition. In 2012, upon founding the company and raising funds from angel investors, the team felt a strong need for a clean, brandable, one-word .com domain. Fortunately, the EBM Paddle.com was available. After confirming the trademark’s availability, the domain purchase was finalised. The team launched a holding page on Paddle.com, announcing their project while working from a small space in an investor’s office.
In a twist of events, the company received a cease and desist letter for trademark infringement on “Paddle,” as another startup had registered the trademark just days before their purchase. Christian Owens and the Paddle team persisted despite this challenge, recognising the significant value the domain name would bring to the business.
Eventually, they bought the trademark and settled on Paddle.com, ensuring the brand’s long-term success and credibility.
Whether you’re a small business owner or a large corporation, a premium domain name can help boost your brand and increase your online presence. If you’re ready to take the next step, contact us to learn more about our premium domain name options and how they can benefit your business.
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