rebrand

Northwest Hardwoods Rebrands to NWH.com to Simplify Their Customers’ Experience

Northwest Hardwoods was established in 1967, and since then, the company has grown to become a leading producer and supplier of hardwood lumber to customers in North America, Europe, and Asia. To simplify their customers’ experience, the company recently shortened its name to NWH. The transition was an obvious step for NWH and its expanding ambitions as a well-known market leader.

StrikeForce Rebrands as Zerify Focusing Solely on Its Proactive Cybersecurity Solutions

Zerify (formerly known as StrikeForce Technologies, Inc.) is one of the top players in the proactive cybersecurity solutions sector. The company has been operating for over 20 years serving small to midsize businesses (SMBs) and enterprise companies.

Autopilot Rebrands to Ortto, Expanding Its Scope of Work and Strengthening Its Global Presence

Autopilot, a leading marketing automation solution, recently announced a complete rebrand to Ortto. The rebrand is a reaction to the significant growth the company has experienced and its expanding capabilities to match the new vision. Christopher Doyle, Co-founder of Ortto, shared that the decision to rebrand also comes from the company’s desire to strengthen its global presence and create greater market distinction.

HearHere expands service and product offerings and rebrands to Autio

Headquartered in Santa Barbara, California, the travel audio entertainment app Autio uses geolocation to automatically play stories about iconic landmarks, cities, and towns in the area. The startup joined with The Moth, a famous storytelling nonprofit, last month to contribute $1 from each Autio membership sold to support storytelling workshops and resources and to provide […]

R3-IoT Rebrands to Krucial, Representing the Importance of Making Digital Transformation Available For All

Satellite-enabled connectivity start-up R3-IoT announced a rebrand to Krucial and officially launched its new flagship product – Krucial CONNECT. The company, founded in 2018 by Allan Cannon and Kevin Quillien, has seen significant growth in recent years, doubling its headcount and closing a $4.3 million seed investment round in July 2021.

I Love Hummus Is Changing Its Name to Beavia After Launching a New Product Line

The new brand name Beavia, which means “happy journey” in Latin, alludes to the brand’s mission: ”people to return to themselves and nature through quality and tasty food, and to find their own happy journey”. 

Flipgrid Grows Beyond Imagination with Flip.com

The Minneapolis-based Flipgrid launched in 2015 as Vidku, a video-discussion platform started by a University of Minnesota professor as a way to stay in touch with his students for a course he was teaching.

ServerCentral.com Rebrands to Deft.com to Better Reflect its Market Offerings

ServerCentral Turing Group, also known as SCTG, has recently gone through a major rebranding initiative, including a new website, logo, name, and domain name – Deft.com. The company started as a network and data center managed service provider. For the past ten years, the business has experienced double-digit, year-over-year growth, expanded its scope and services offered and has clearly outgrown its name.

RentPath Marking the Company’s Most Significant Evolution with a Rebrand to Rent.com

After its significant growth in the last year, RentPath announced a rebrand to Rent. and has updated its primary website, Rent.com. Along with the rebrand, Rent has rolled out a series of new products and features. 

JIT Services Rebrands as Sagiliti to Protect Its Brand and Capture Upcoming Opportunities

Founded in 1991, JIT Services provides energy and sustainability consulting, helping Fortune 500 companies and multifamily housing developers lower their carbon footprint and save money.

Hoka One One Simplifies its Name to Avoid Confusion, Secures Hoka.com

Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, Hoka One One is an athletic shoe company that designs and markets running shoes. Nicolas and Jean-Luc wanted to create a shoe that would allow them to run faster downhill. This is how the Hoka One One running shoes were created. The shoes have an oversized […]

OneFitStop evolves to match its core values with a rebrand to Hapana.com

Founded in 2012, OneFitStop began with the intention of serving personal trainers. The startup has subsequently expanded into an enterprise end-to-end platform for increased member engagement, backed by business management tools for fitness organizations looking to expand. Entrepreneurs sometimes find themselves stuck in a name they picked when their emphasis was more focused, whether it’s […]

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