rebrand

From Tech to People: Conference Technologies Rebrands to CTI to Better Reflect its Mission

Conference Technologies, Inc was founded in 1988 by Jane and Dennis Woodhouse as a privately held audio visual firm. Today, the company is a leading provider of custom audio-visual systems integration solutions, serving customers worldwide with a wide range of services.

Mediatoolkit Evolves into Determ, Paving the Way for Next-Level Business Insights

Founded in 2014, Mediatoolkit has established itself as a premier media monitoring solution that empowers businesses to make data-driven decisions. The company has recently undergone a comprehensive rebranding process and will now be known as Determ, a name that reflects its evolving capabilities and growth trajectory.

Calero-MDSL Rebrands to Calero to Reflect Focus on Simplicity and Strengthen Leadership in TEM Software Market

Calero-MDSL, a leader in the rapidly expanding Technology Expense Management (TEM) software industry, has announced a comprehensive rebranding strategy. The rebranding includes simplifying its name to Calero, rebranding its platform as Calero.com, and introducing a new logo and refreshed visual identity. This move is a strategic step taken by the company to solidify its position as a leader in the TEM software space and to announce its innovative path for the future.

Rebranding to Fortra: Elevating HelpSystems' Cybersecurity Solutions to the Next Level

HelpSystems, a leading US-based security software company, has announced its rebranding to Fortra. The new name reflects the company’s recent pivot towards cybersecurity, and its mission to provide comprehensive cyber defense solutions to global customers.

Fintech Company LenderClose Has Announced a Rebrand to Coviance to Support its Accelerated Growth and Strategic Vision 

Fintech company LenderClose, known for simplifying and scaling the home equity lending process through its cloud-based platform, announced a rebrand to Coviance.  Founded in 2015 by Omar Jordan, a lending industry vet, Coviance offers community lenders a user-friendly technology solution to lend more efficiently, faster, and at scale. 

From Restrictive to Resilient: The Impact of Rebranding on Business Growth - The Rise of Monday.com from the Ashes of daPulse

Today, we will take a look back at one of the most notable rebranding successes in corporate history – the transformation of daPulse into monday.com. The company’s rebranding efforts helped to reposition the brand and drive significant growth, making it a prime example of how rebranding can be a powerful tool for companies looking to expand and evolve their business.

TeamApt Rebrands to Moniepoint: Establishing a Trusted and Reliable Brand in the Digital Financial Services Industry

In August 2022, Moniepoint raised $50M in a Series B funding round and was recognized as a top global fintech by CBInsights. The rebranding to Moniepoint reflects the success of its flagship product as the go-to digital banking solution for businesses in Nigeria.

Weekly newsletter of SmartBranding - Issue #8

Navigating the Wild and Wacky World of Branding, Naming, Domains, and Rebrands

Outgrowing the Name: Austin Software Rebrands to Howdy to Reflect Expanding Horizons

Founded in 2018, Howdy (formerly Austin Software) specializes in connecting top software engineering talent from Latin America with innovative tech employers in the United States.

Rebranding From AngelList Talent to Wellfound: How a Spin-Off is Fueling Growth and Innovation in the Startup World

AngelList, the online investment platform and venture community, has announced that it has officially spun off its startup employment service, AngelList Talent, into a standalone company called Wellfound. The spin-off allows AngelList to focus on its core business of connecting startups with investors, while Wellfound can expand its mission to connect startups with top talent.

Falck Renewables Starts Its Brand Evolution with Rebrand to Renantis

Falck Renewables is a global renewable energy company that develops, designs, builds, and operates installations that generate clean energy. The company announced in November 2022 that it will be rebranding as Renantis, marking the start of a new chapter for the company. This comes after the company was acquired acquisition by institutional investors advised by J.P. Morgan through Green BidCo S.p.A. and subsequent delisting. 

Wellpoint Rebrand: A Renewed Focus on Improving Health and Well-Being

The rebranding of Amerigroup Maryland to Wellpoint brings a new level of dedication to being a trusted partner in health for Maryland Medicaid managed care members.

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