South Korean biometrics developer Suprema ID has changed its name to Xperix. The rebrand reflects the company’s ownership transition and a renewed focus on enhancing customer experience and expanding its business portfolio.
As we enter the new year of 2024, let’s take a moment to look back at the meaningful and inspiring discussions we had in 2023 with people devoted to making a positive impact on society.
Ukrainian clothing brand Vidchutia rebranded to LONDI, marking a new chapter in its journey.
The new brand operated on the Pickandmixsweets.co domain name and upgraded to the exact brand match PickandMix.com in 2023.
The shift to Rutter.com is a move that significantly enhances the company’s professional image and credibility. This upgrade signals an evolution in Rutter’s vision and capabilities, opening new horizons for growth.
In our special end-of-year podcast episode, we brought together a diverse group of experts, each offering unique insights into the world of branding.
Premium domains, like Public.com, are simple and memorable, thereby enhancing the brand’s visibility and credibility online.
Our guest for this episode is Angela Duncan. Angela is Empower HER Money Podcast host, best-selling author, and speaker.
Since its launch in 2015, Tiger Trade has emerged as a leader in fintech innovation, enhancing the trading experience for both professionals and everyday users. A key moment in its journey came on December 21, 2023, when Tiger Trade announced a major shift in its digital identity, moving from its original domain, Tiger.trade, to the prestigious and more intuitive Tiger.com.
Let’s look at some notable rebrands of 2023 and the reasons behind these name changes.
Ark Kapital, a Sweden-based growth platform with a mission to help founders build lasting companies, has rebranded to Gilion, marking a significant step in its global expansion efforts.
The majority of companies have invested in exact brand match domain names, a decision that not only safeguards their brand online but also shields them from issues like traffic and email leaks.