domain name

Suprema ID Rebrands as Xperix, Focusing on Customer Experience and Business Growth

South Korean biometrics developer Suprema ID has changed its name to Xperix. The rebrand reflects the company’s ownership transition and a renewed focus on enhancing customer experience and expanding its business portfolio.

Making a Difference: SmartBranding's Humanitarian Highlights - Inspiring Conversations That Moved Us in 2023

As we enter the new year of 2024, let’s take a moment to look back at the meaningful and inspiring discussions we had in 2023 with people devoted to making a positive impact on society.

LONDI's Rise: How Vidchutia Transformed into an International Fashion Brand

Ukrainian clothing brand Vidchutia rebranded to LONDI, marking a new chapter in its journey.

Domain Upgrade Success: How PickandMix.com Increased Sales and Shaped Customer Perception

The new brand operated on the Pickandmixsweets.co domain name and upgraded to the exact brand match PickandMix.com in 2023.

From RutterAPI.com to Rutter.com: An Upgrade to Unlimited Opportunities

The shift to Rutter.com is a move that significantly enhances the company’s professional image and credibility. This upgrade signals an evolution in Rutter’s vision and capabilities, opening new horizons for growth. 

Exploring the Power of Branding and Domain Names: 2023 Retrospective and Lessons for 2024

In our special end-of-year podcast episode, we brought together a diverse group of experts, each offering unique insights into the world of branding.

Investing in Trust: Public.com's Journey from a Budget Domain to a Premium One

Premium domains, like Public.com, are simple and memorable, thereby enhancing the brand’s visibility and credibility online.

Empowering Women in Finance: Angela Duncan's Journey to Success

Our guest for this episode is Angela Duncan. Angela is Empower HER Money Podcast host, best-selling author, and speaker.

Tiger Trade's Path to Digital Supremacy with Upgrade to Tiger.com

Since its launch in 2015, Tiger Trade has emerged as a leader in fintech innovation, enhancing the trading experience for both professionals and everyday users. A key moment in its journey came on December 21, 2023, when Tiger Trade announced a major shift in its digital identity, moving from its original domain, Tiger.trade, to the prestigious and more intuitive Tiger.com.

2023's Notable Rebrands: Motives Behind Name Changes and Their Impact on Brand Identity

Let’s look at some notable rebrands of 2023 and the reasons behind these name changes.

Ark Kapital Rebrands to Gilion: A Strategic Shift for Global Presence

Ark Kapital, a Sweden-based growth platform with a mission to help founders build lasting companies, has rebranded to Gilion, marking a significant step in its global expansion efforts.

Monthly Funding Report: November 2023 Funded Startups and Their Domain Name Choices

The majority of companies have invested in exact brand match domain names, a decision that not only safeguards their brand online but also shields them from issues like traffic and email leaks.

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