SB RSSCentific is a global digital and technology services company, is dedicated to designing, building, and optimising human-centric intelligent digital platforms.
In October 2022, ESHA Research and FoodLogiQ merged to form a new organisation called Trustwell. According to a press release, this strategic merger will provide the food industry with unparalleled capabilities to extend product development and nutritional analysis with supplier compliance, enhanced traceability, and automated recall management.
In February 2023, the company underwent a rebranding exercise, dropping the descriptive word “Research” from its name. This strategic move helps the company expand beyond traditional research and analysis services. The rebranding is a reflection of the company’s transformation to a comprehensive data intelligence provider, offering an expanded suite of services.
KemPharm, a rare disease therapeutics company, changed its name to Zevra Therapeutics. The rebrand signifies the company’s amplified commitment and focuses towards creating innovative, patient-centred therapies for rare conditions that have limited or no existing treatments available.
DroneBase, a leading provider of advanced inspection software for energy and infrastructure, has recently undergone a significant transformation, securing $55 million in investment and rebranding itself as Zeitview.
Tenity’s successful rebrand demonstrates the potential of portmanteau brand names in rebranding due to global expansion. These names are memorable, unique, globally appealing, versatile, and provide a fresh start for the company’s branding. Connecting such names to the company’s history or values can give a sense of continuity and help reinforce the company’s brand identity.
ReneSola Power, a leading global solar project developer, has changed its corporate name to Emeren following the acquisition of UK industry player Emeren Ltd in September 2022. The rebrand reflects the company’s dedication to expanding the renewable energy industry worldwide.
By securing a memorable and easy-to-spell domain name EarnIn.com at the outset, EarnIn has established a strong online presence and increased its visibility and credibility. This strategic move has also allowed the company to get creative with its brand name, enabling them to better communicate its vision to customers.
AMH has unveiled its new brand identity that features a modern outlook while still honouring its heritage. The new corporate brand identity features a simplified name and a refreshed look that demonstrates the company’s commitment to innovation and its leadership in providing better housing in America.
The rebranding of PDFTron to Apryse showcases the company’s significant growth and expansion of its capabilities, expertise, and product offerings, resulting in a top-notch suite of innovative solutions for developers and businesses.
In addition to the recent capital raise, Jobber has made another significant move in the branding and marketing space. The company has acquired the exact brand match domain name, Jobber.com, a significant upgrade from its previous GetJobber.com. According to Proxy data, the domain was owned by PPG Industries, Inc., an American Fortune 500 company and global supplier of paints and coatings.
A memorable and unique domain name can differentiate your business from competitors and make a lasting impression on potential customers.
