Marshmallow is a UK-based startup rethinking car insurance, especially for migrants and people who often get unfair quotes or are excluded by traditional insurers. It was founded by twins Oliver and Alexander Kent-Braham, along with David Goaté, with a clear mission: make insurance more inclusive and accessible.
The company uses smart data and technology to offer fairer prices to people who might not have a long credit history or UK driving record. What began as a bold idea has grown fast. Marshmallow now insures over one million drivers and generates $500 million yearly in revenue.
Backed by major investors like Portage Capital, BlackRock and Columbia Lake Partners, Marshmallow raised $90 million to expand beyond car insurance. The plan is to offer lending and home insurance products, creating a full suite of financial services tailored to people starting new lives in the UK.
The company is also one of the UK’s very few unicorns led by Black founders, which adds another layer of meaning to its success. In a space where diversity is still rare, Marshmallow stands out by turning fresh perspectives into practical solutions that serve real needs.
Building Trust from the Start with Marshmallow.com
At an early stage, Marshmallow made a smart move that many startups overlook by securing the Exact Brand Match (EBM) Marshmallow.com. It was an upgrade from Marshmallow.co, which the founders initially purchased before launch, and the switch came just three months before closing its first $1.2 million funding round. It might seem like a small detail, but in reality, it set the tone for how the company would grow and be perceived.
Owning an EBM signals trust and professionalism. For an insurance startup, where credibility is everything, it’s an essential foundation. When customers are asked to hand over personal details and make serious financial decisions, seeing a clean, clear, brand-aligned domain name builds immediate confidence.
Marshmallow.com gave the company an edge from the start. It helped create a unified, consistent brand presence across all marketing channels: digital ads, billboards, social media, and customer emails all pointed back to the same solid destination. There was no confusion, no extra clicks, and no diluted messaging. Just one simple, memorable name that matched the brand perfectly.
In a competitive industry like insurance, standing out matters. But being taken seriously matters more. Marshmallow didn’t just create a bold product; it launched it with the kind of domain that tells people, We’re here to stay. That decision continues to pay off as the company grows into a trusted name for a new generation of consumers.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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