Why investing in your branding is the best strategy for your business

When it comes to branding, there are many misconceptions and mistakes, so let’s try to explain them and see how to rise to the comprehensive brand strategy game.

8 entrepreneurs share their brand strategy for 2021

We asked 8 entrepreneurs what is their brand strategy for 2021. Here’s what they said.

How putting the right domain name strategy in place enhances your marketing efforts?

Acquiring the most expensive domain names as the cheapest way to market your business online.

Mathieu Sneep, founder of Tablevibe on branding in the Food and Beverage Industry

Food delivery apps offer convenience for customers, but have some downsides for restaurant owners. Commissions can get up to 40% and you inevitably lose some of the connection to your customers. Based in Singapore, Tablevibe is on a mission to help restaurants reduce their reliance on third-party delivery apps and get more direct orders and returning customers. We […]

Discussing Trademarks and Copyrights with Shane Rumbaugh

Shane Rumbaugh is an attorney in the US practicing trademark, copyright & advertising law. He saw a gap in the market where large law firms’ rates were too high for smaller businesses and startups so he started Rumbaugh Law to deliver “big law” experience at small firm prices.   Before we dive into our conversation, […]

OpenSea.io to OpenSea.com

OpenSea is one of the most known marketplaces for NFTs. Even though you likely heard of it this year, OpenSea was founded back in 2017 by Devin Finzer and Alex Atallah. The brand launched on the domain name OpenSea.io. The .io domain name extension is the country code for the British Indian Ocean Territory. It has […]

October 2021 recap: Which brands and domains made headlines

Every month, as part of our Monthly News Recap series, we give you an overview of the most relevant branding, naming, and domain name news. Here are the most interesting ones, so sit back and enjoy another retrospective of the month behind us. Cybersecurity company FireEye rebranded as Mandiant The cybersecurity solution provider FireEye has rebranded as […]

RDM Capital Funding rebrands to FinTap

On 14th October 2021, RDM Capital Funding announced it is formally rebranding as FinTap. 

September 2021 recap: Which brands and domains made headlines

Every month, as part of our Monthly News Recap series, we give you an overview of the most relevant branding, naming, and domain name news. Here are the most interesting ones, so sit back and enjoy another retrospective of the month behind us.

The before, now and after of domain names

For businesses, domain names are fundamental strategic assets, but unfortunately, many entrepreneurs don’t appreciate them for their rightful value. But why is that?


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