Reorg, a leading provider of credit intelligence and data, has announced its rebrand to Octus. Since its founding in 2013, Reorg has been a trusted resource for top-tier buy-side firms, investment banks, law firms, and advisory firms, delivering essential data, workflow tools, and technology.
The transition to Octus reflects the company’s expanded capabilities across the entire credit lifecycle. From deal origination and primary issuance to managing performing, stressed, and distressed credit, Octus remains an indispensable source for sub-investment-grade credit insights.
Over the past decade, the company has experienced massive growth and as the business evolved, our brand did not. We took a holistic view of the brand as part of the company’s evolution to demonstrate the depth, breadth and value we bring to our customers globally in corporate credit.
Jeff Winter, Chief Marketing Officer at Octus for Businesswire
The name Octus is inspired by “oculus,” the Latin word for eye, highlighting the company’s ability to uncover critical insights and unlock truths. This rebrand underscores Octus’s dedication to bringing clarity to complex markets, empowering clients to make informed decisions. With support from global marketing consultancy Prophet, Octus is set to redefine its industry presence.
The name Octus reflects how we empower our customers to make faster, more confident decisions at all stages of the credit lifecycle. And, as we scale our workforce to support our rapidly growing customer base, we’re confident the company’s positioning at the intersection of finance, media and technology will continue to attract high-caliber talent.
Jeff Winter, Chief Marketing Officer at Octus for Businesswire
A key part of this transformation is the investment in the Exact Brand Match (EBM) domain Octus.com. This short, memorable domain enhances user experience, strengthens online security by reducing phishing risks, and boosts marketing effectiveness.
Octus’s rebrand, supported by its EBM domain, positions the company to continue its leadership in credit intelligence, delivering unparalleled insights and solutions to its clients worldwide.
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