RentPath is a leading rental industry digital marketing solutions provider. Its network of rental listing services includes Rent.com, Rentals.com and ApartmentGuide.com. The company was acquired by Redfin in April 2021 for $608 million.

After its significant growth in the last year, RentPath announced a rebrand to Rent. and has updated its primary website, Rent.com. Along with the rebrand, Rent has rolled out a series of new products and features. 

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Not only have we expanded our offerings, we’ve also dramatically improved and built upon our existing products, including a new Rent.com website and mobile app which deliver the fastest experience in the industry to move renters seamlessly through their journey.

Jon Ziglar, CEO of Rent

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According to Wikipedia data, Rent.com was founded in 1999 as Viva.com, and in December 2004 it was bought by eBay for $415 million. On May 8, 2012, RentPath, then known as Primedia, acquired Rent.com from eBay for approximately $415 million.

Some of the most successful companies have simplified their names over the last decade.

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This is the company’s most significant evolution in a nearly 50-year history of serving the rental industry. This is much more than a name change. It is the outward signal of our evolution from an advertising company to a technology and software driven company.

Jon Ziglar, CEO of Rent

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How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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