Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years, Marc and his team have been specializing in making brand change happen.

Azuronaut was founded in 2015 in response to the growing demand for workplace digital transformation services. The company improves the employee experience by combining partner and proprietary technologies to build collaboration and productivity tools from the bottom up, distinguishing itself as an industry leader in today’s hybrid working world.

All sectors and businesses are undergoing digital transformation, and media and advertising are no exception. Advertising technology, or just “adtech,” is a collection of software programs and tools publishers and advertisers may use to optimize their ad campaigns, increase income from ad inventory, and improve ad targeting.

The .com extension, which 361 companies choose for their domains, remains the gold standard for businesses. It provides a globally recognised and trustworthy online presence.

In this article, we will delve into the strategies employed by some of the most successful companies in the industry, examining their choice of name and domain.

Today our guest is Wade Bruffey, an entrepreneurial business and career coach. He assists individuals in discovering their passions and provides them with the tools, strategies, and techniques to excel in their pursuits.

Today our guest is Dave O’Connor. He’s had quite a dynamic career over the last 20 years, working in dining, psychology, politics, public relations, journalism, and startups.

Tina Ruseva is the founder & CEO of Mentessa, an AI platform for workplace collaboration, and the Big & Growing New Work Festival, the biggest future of work conference in the DACH region.  Mentessa recently raised €1M from Eleven Ventures. The brand has invested in both, the mentessa.com and mentessa.ai domain names. The majority of […]

Founded in 2016, Increff is a software-as-a-service (SaaS) provider. Its goal is to help brands collect data for algorithms that deliver the best business advice, with the goal of increasing sales and supply chain efficiency. For our Names With Stories series, Anshuman Agarwal, Co-founder and COO of Increff, discusses the origin of the brand name, […]

2021 was definitely a tough year for global brands, and the pandemic is not the only reason. More than ever, our decisions to buy something or not are not just based on the qualities or price of a product but also on what a brand stands for. We demand from companies to be genuine, we […]