Northern Pacific Airways, established in 2021, is a low-cost airline connecting North America and Asia by stopping at its Alaska hub. The CEO, Rob McKinney, who founded the company last year, has experience in the aviation industry, having previously acquired Ravn Alaska Airlines which was facing bankruptcy. 

The airline recently did a major upgrade from its FlyNp.com domain name to the premium, highly sought-after two letter NP.com. 

Two letter .com names are highly prized due to their limited availability. With only 676 possible combinations (26 x 26), these domains are a rare find. Many big brands, such as Under Armor, Google, Phillip Morris, and Burger King, own these valuable domains, reflecting their prestige and recognition in the market.

For Northern Pacific, the domain name represents the brand’s initials and serves as a convenient abbreviation. Two letter domains are highly memorable and easily recognizable. In a world where attention spans are getting shorter, having a short and memorable domain name is crucial for building brand recall.  

With this bold move, Northern Pacific joins the list of well-known airlines like American Airlines (AA.com) and British Airways (BA.com) operating on highly valuable assets that provide a number of benefits from a marketing perspective, including exclusivity, memorability, credibility, and improved online visibility.

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A premium domain name is a powerful tool for businesses looking to establish a strong and professional online presence. If you’re ready to upgrade your brand and boost your online presence, contact us for more information on our premium domain name options and how they can help your business succeed.

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