On February 5, 2025, MicroStrategy, the prominent business intelligence firm and the largest corporate holder of Bitcoin, announced its rebrand to Strategy. This change underscores the company’s deepening commitment to integrating Bitcoin into its core operations. The rebranding includes a new logo featuring a stylised “B,” symbolising its Bitcoin-centric strategy and its unique position as a Bitcoin Treasury Company. Strategy now holds 471,107 bitcoins, valued at approximately $45.6 billion.
Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.
Michael Saylor, Founder and Executive Chairman, Strategy
With the rebrand, the company moved to the high-value domain Strategy.com, which it already owned. According to data from Whoxy, MicroStrategy, Inc. owns over 2,400 domains, including top names such as Speaker.com, Hope.com, Courage.com, Mike.com, Michael.com, and others. The company uses Hope.com to host the “Bitcoin is Hope” website, which provides educational resources and insights about Bitcoin.
Michael Saylor’s philosophy on premium domain names aligns with his belief in the growing importance of digital assets. He sees domain names as a form of “digital real estate”, appreciating in value over time – much like Bitcoin. This perspective highlights the potential for domain names to serve as both a branding tool and a valuable investment, reinforcing Strategy’s long-term vision in the digital space.
Another important factor is the dotcom domain. If the word that you own is not on the dotcom domain, it falls off in value. People have a harder time remembering it if it was dot io, dot org, or dot tv. Moreover, if the word is too long, it falls off in value too. If 65%~ 80% of the money on commerce around the world is in English, and if you own one of the 1000 most important words in the English language, you can treat the domain as a business. For example, imagine what Apple would pay to get Apple.com today. If you own that word, then you are owning an asset similar to digital real estate. It’s like owning a block in Manhattan, the biggest city in the world except if you own a precious domain name, it’s like owning the central block in every city in the world.
Michael Saylor, in an interview for BtcBox
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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