strategy

Unlocking the Strategic Value of .com Domains: Entrepreneurs Weigh In

Entrepreneur Cody Schneider recently sparked a fiery conversation with a simple, powerful statement: “buy the .com. Just literally, always, buy the .com.” Why such unwavering trust in .com domains? Because, as Schneider emphasies, “.com” carries “30 years of trust built into it”. Trust that you immediately inherit the moment you launch your brand on this […]

If You Can't Change Your Mind, You Can't Change Your Business: The Hidden Cost of Domain Stubbornness

Your domain name is a powerful component of brand credibility and customer perception.

MicroStrategy Drops the ‘Micro’, Rebrands as Strategy to Solidify Its Position as a Bitcoin Treasury Company

On February 5, 2025, MicroStrategy, the prominent business intelligence firm and the largest corporate holder of Bitcoin, announced its rebrand to Strategy.

5 Most Common Ways to Get Your Domain Name Strategy Wrong

This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity. 

What makes premium domain names strategic assets?

Discover why choosing the right domain name is essential for your business, how it serves as a strategic asset, enhances brand recognition, credibility, and long-term growth.

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