Meghan Markle has rebranded her lifestyle venture from American Riviera Orchard to As Ever, aiming to expand beyond regional limitations and offer a broader range of products. The original name, inspired by Santa Barbaraâs nickname, the âAmerican Rivieraâ, faced trademark challenges due to its geographic specificity and similarity to existing brands.
The new name, As Ever, reflects Meghanâs desire to share more of her personal passions, reminiscent of her former lifestyle blog, The Tig. The brand will focus on cooking, gardening, entertaining, and thoughtful living, with products expected to debut around March 4, coinciding with the premiere of her Netflix series, âWith Love, Meghanâ.
Iâm thrilled to introduce you to As Ever â a brand that I created and have poured my heart into. âAs everâ means âas itâs always beenâ or some even say âin the same way as alwaysâ. If youâve followed along since my days of creating The Tig, youâll know this couldnât be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish â food, gardening, entertaining, thoughtful living, and finding joy in the everyday.
Meghan Markle
Meghan Markle has once again chosen a strong domain name by securing the Exact Brand Match (EBM) AsEver.com for her rebranded lifestyle venture. Just as with her previous brand, she prioritised a memorable and credible online identity. To ensure a smooth transition, her old domains, AmericanRiviera.com and AmericanRivieraOrchard.com, now redirect to AsEver.com, keeping her brand consistent and easy to find.
The right domain name is an important consideration when it comes to building and protecting your brand. If youâre ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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