Kune Consulting, a cutting-edge tech consulting firm specialising in software development, digital transformation, and scalable technology solutions, has rebranded to Atomise. This transformation reflects the company’s evolving offerings and long-term vision, better aligning with its core values and strategic goals.
As we’ve evolved in our offerings, we recognised the need for a brand that reflects who we are, how we operate, and how we can better support clients with bold goals. Atomise embodies the essence of breaking down complex challenges into manageable, impactful solutions that accelerate business growth.
Alex Feltwell, CEO and co-founder of Atomise
Kune Consulting started with the domain extension .consulting, a top-level domain (TLD) designed specifically for consultants and consulting agencies. While these extensions offer immediate relevance and availability, they can also limit the brand’s ability to grow and expand its services. This may confine the company to a narrow niche, preventing it from fully representing its evolving and diversified offerings. The rebrand to Atomise enables the company to represent its broader capabilities more accurately.
Jeff Bezos once said,“Your brand is what other people say about you when you’re not in the room.” As we officially rebrand from Kune Consulting to Atomise, this quote feels more relevant than ever.
When we chose the name Atomise, we did so with a purpose: to communicate how we break down barriers, strip away the unnecessary, and provide clarity to our clients. Atomise reflects how we take complex business challenges and simplify them into precise, manageable, and impactful solutions. It’s what our clients already say about us when we’re not in the room—our ability to deconstruct complexity and deliver results that matter.
Alex Feltwell, CEO and co-founder of Atomise
For its new identity, Atomise secured the Exact Brand Match (EBM) domain Atomise.com. This ensures that customers can easily access the correct website, minimising confusion, optimising traffic, and removing previous limitations. With this domain, Atomise can fully represent its expanding services, creating a stronger, more consistent online presence that builds trust and credibility in the market.
Don’t let a mediocre domain name hold back your business. Investing in the right domain name now can help avoid potential losses and increase your chances of success in the future. Contact us for more information and assistance in finding the perfect domain for your brand.
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