Hotel Engine, originally a subsidiary of the corporate housing firm Travelers Haven, was established in 2015 to address a key customer need: assistance with hotel bookings. Over the years, the company has experienced significant growth, culminating in a substantial $140 million Series C funding round in September 2024, led by Permira. This investment propelled Hotel Engine’s valuation to $2.1 billion, a notable rise from its $1.3 billion valuation in 2021.
With this new investment, the company is set to broaden its services to include flight and rental car bookings. To align with its expanded services and broader market approach, Hotel Engine removed “Hotel” from its name and simply became Engine.
We joke internally that whoever named this company wasn’t thinking big enough. Hotel Engine, when it was tucked under Travelers Haven, made all the sense in the world. I wasn’t considering that it would get this big, so the name change really goes along with that.
Elia Wallen, Founder and CEO of Engine
This new identity aims to encapsulate the company’s evolution from a hotel-specific booking service to a versatile travel platform, reinforcing its growth trajectory and enhanced service capability.
When we started this journey, we focused on revolutionising hotel bookings for businesses. But our customers asked for more, and we listened. Our evolution into Engine marks our expansion into full-service business travel solutions for our customers. With the addition of flights and cars, our customers can manage all their business travel on a single platform.
Engine’s team
The rebrand also includes an upgrade from HotelEngine.com to the shorter, more memorable Engine.com. Dictionary word .com domains like Engine.com are highly valued because they’re easy to say, spell, and remember, making them powerful tools for building a strong brand and improving marketing efforts.
As Engine expands its services and bolsters its market presence, the rebrand opens up new opportunities for growth and development, reinforcing the company’s path toward sustained success.
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