What is Healthtech?

Healthtech, or health technology, refers to the use of technology to enhance the delivery, efficiency, and quality of healthcare services. It encompasses a broad range of products and services that improve patient care, streamline medical processes, and promote wellness. 

What Does Healthtech Include?

Healthtech covers many areas, such as:

Telemedicine: Virtual visits and remote check-ups allow patients to access care from anywhere, reducing the need for in-person visits and improving accessibility.

Medical Devices: From wearable health monitors to implantable devices, medical technology provides real-time data to patients and physicians for better health monitoring and decision-making.

Health Information Systems: Electronic health records (EHRs) and hospital management software streamline the management of patient data and improve communication across healthcare providers.

AI and Data Analytics: Advanced data analytics and AI aid in disease prevention, diagnosis, and personalised treatment, making healthcare more predictive and precise.

Mobile Health Apps: Apps for fitness, mental health, nutrition, and chronic disease management empower individuals to track and improve their health independently.

Biotechnology: Innovations in gene therapy and personalised medicine create new treatments tailored to individual patient needs.

Interesting Facts and Thoughts About Healthtech

Telemedicine Adoption is Booming

According to Fortune Business Insights, the global telehealth market was valued at $142.64 billion in 2023 and is projected to grow to $161.64 billion in 2024, reaching $791.04 billion by 2032 at a CAGR of 22.0% during the forecast period. North America dominated the telehealth market with a market share of 46.13% in 2023.

AI in Healthtech is Transformative

Accenture healthcare analysis shows that combining different AI health applications is expected to add $150 billion in annual savings to the U.S. healthcare economy by 2026. 

Wearable Technology on the Rise

According to Market.us, smartwatches are the most popular wearable devices globally, with revenue projected to reach $53.6 billion by 2025. Nearly one in three Americans uses a wearable device, such as a smartwatch or fitness band, to track their health and fitness, according to the Health Information National Trends Survey.

According to the Deloitte Connectivity and Mobile Trends Survey, conducted in June 2021 among U.S. consumers who owned and actively used fitness trackers or smartwatches, smartwatch usage spans various health and fitness activities. The survey found that 59% of users track their daily steps, while 42% use their devices to monitor workout and athletic performance. 37% use smartwatches to keep an eye on their heart health, 35% track sleep quality and duration, and 32% monitor calories burned. For stress management, 17% of users rely on their devices, with 11% tracking possible COVID-19 symptoms, 8% managing chronic health conditions, and 2% using their smartwatches for other health-related purposes.

HealthTech Market Growth

According to The Business Research Company, the global healthcare technology market will grow from $439.09 billion in 2023 to $518.06 billion in 2024 at a CAGR of 18.0%, reaching $1,029.07 billion by 2028 with a CAGR of 18.7%.

Based on our analysis of the 310 healthtech companies, we have identified the following key naming and domain name usage highlights.

Domain Names Highlights

Out of 310 healthtech companies analysed, 287 use .com domains. The .com extension has been the preferred choice on the internet for decades, naturally building customer trust.

234 out of 310 companies on our list use Exact Brand Match (EBM) domains. EBM domains are a natural choice for most internet users when searching for the company online, offering brand consistency and a stronger online presence.

Only 3 healthtech companies on our list use a dash in their domain names. Using hyphens is generally discouraged, as it makes domains harder for users to remember and type accurately. People often overlook the dash, leading to confusion and making it more challenging to locate the website.

Naming Trends in Healthtech Companies

Descriptive and Direct Names

Many healthtech companies use names that signal their focus, often incorporating words like “health,” “care,” “bio,” or “med”.

Examples: K Health, Amgen, Access Healthcare, Healthify, HealthCare.com, Medtronic, Medlinker, DentalMonitoring, Capsule, Carebridge, Caremessage, Pear Bio, Twist Bioscience.

Tech-Infused Names

Some companies incorporate technology-related terms to emphasise their tech-driven approach. Words like “AI” or “tech” signal advanced capabilities and a focus on innovation.

Examples: ConcertAI, Innovaccer, PathAI, Valgen Medtech, BioNTech, Wellster Healthtech, AppliedVR.

Dictionary Words as Brand Names

Using dictionary words as brand names is a popular trend among companies because these names are globally recognisable, easy to remember, and simple to share.

Examples: Calm, Forward, Honor, Unite Us, Hers, Hims, Color, Base, Clue, Grail.

Short, Catchy, and Abstract Names

These names are often short, memorable, and open-ended, allowing flexibility as the company evolves.

Examples: Flo, Alto, Ro, Kry, Maven, Strava, Myri, Noom.

Personal Names as Brand Names

Using personal names as brand names creates a sense of intimacy, trust, and human connection. Brands that adopt personal names often appear more approachable, building a sense of familiarity and relatability with consumers. 

Examples: Oscar, Ella, Lyra, Luna, Ozlo, Ava, Alan, Papa, Zoe, Ezra, Alma, Asimov.

Namepicks

WHOOP

WHOOP is a health technology company that helps users improve their health, fitness, and productivity with its advanced wearable devices. With a simple, screen-free design, WHOOP constantly monitors key health metrics like heart rate variability (HRV), sleep quality, stress, and recovery. This continuous tracking provides users with clear insights, enabling them to make better choices and boost their overall performance and well-being.

Interesting fact: WHOOP was founded in 2012 by Will Ahmed, a collegiate athlete who sought to understand how his training affected his body. Frequently overtraining, lacking sleep, and neglecting recovery, Ahmed struggled to know if he was performing at his peak, overtraining, or at risk of injury. Despite access to high-level coaching, he realised no one could see what was happening inside his body in real-time. After reading over 500 medical papers, he discovered that tracking metrics like heart rate and heart rate variability 24/7 could significantly enhance not only training but overall well-being. Years of developing sensors, analysing data, and decoding human physiology led to the creation of WHOOP, one of the most advanced wearables on the market. “WHOOP” is Ahmed’s phrase before big games in college.

What’s so exciting about 24/7 measurement and the power of wearable technology is the information that we’ve yet to discover.

Will Ahmed, CEO

The WHOOP wearable has gained popularity among elite athletes, including Michael Phelps, LeBron James, Rory McIlroy, Nelly Korda, and Tiger Woods. In May 2024, Cristiano Ronaldo became a global ambassador and investor for WHOOP. 

WHOOP has had a transformative impact on my life both on and off the pitch, and I’m honored to join the team as an investor. I wear WHOOP while training, sleeping, and recovering. It’s been one of the most important tools helping me elevate my game and monitor my health. I look forward to working with WHOOP to continue to raise the bar on WHOOP features and coaching.

Cristiano Ronaldo

The company ensures global accessibility with its website, which can be found at the EBM domain WHOOP.com.

Ezra

Founded in 2018 by Emi Gal, Ezra aims to make early cancer detection accessible and affordable by offering comprehensive, full-body MRI scans powered by AI technology. Ezra’s technology monitors for possible cancer and over 500 conditions in up to 13 organs, empowering individuals to detect potential cancer and other diseases at earlier stages.

This year, 10 million people will receive late-stage cancer diagnoses, with survival chances below 20%. At Ezra, we aim to detect cancer early for these 10 million people, improving their chance of getting cured.

Emi Gal, Founder and CEO at Ezra

Interesting fact: In an interview for Rob Schutz (Snagged.com), Ezra’s founder, Emi Gal, shared the story behind the company’s name. He wanted a name that aligned with his mission of helping people detect cancer early and ultimately chose “Ezra,” which means “help” in Hebrew. Gal also recalled a humorous branding mishap from the company’s early days when they operated under the domain Ezra.ai. Their sans-serif font made the lowercase “i” resemble an “l,” leading to a confused email from a customer asking, “Who is Al?” Shortly afterward, they transitioned to Ezra.com, eliminating any potential for confusion.

In healthcare, especially when you’re offering something as serious as cancer screening, having a domain that is simple, memorable, and trustworthy is incredibly important.

Emi Gal, founder of Ezra.com, in an interview for Snagged.com

Ezra leverages the power of personal names in its branding strategy. Our recent report highlights the benefits of using a personal name as a brand, such as fostering trust, building a personal connection with customers, and lending the brand distinct character and authenticity.

ZOE

ZOE is a health and nutrition technology company dedicated to helping individuals understand how their bodies uniquely respond to food by using science-based insights.

ZOE offers an at-home testing kit designed to provide users with personalised insights into their unique biology. The kit includes a gut microbiome test, which involves collecting a sample with a hygienic, easy-to-use kit; a blood sugar test, where users wear a Continuous Glucose Monitor for 14 days to track their blood sugar fluctuations; and a blood fat test, requiring a finger-prick sample to understand how their body processes fat.

With a ZOE membership, users receive personalised food scores based on their test results, making it easier to choose foods that align with their health goals. The membership also includes tools to build balanced meals, discover recipes, and learn how to combine and substitute ingredients. Additionally, ZOE offers structured programs designed by leading nutrition scientists to help users achieve specific health outcomes, from enhanced digestion to better metabolic health. Through these insights and resources, ZOE enables users to make informed dietary choices that support their well-being.

ZOE was designed to be something new. Our bet was that new technologies could enable scientific research at an unprecedented scale, allowing us to understand individual responses in the real world. Our approach combines large-scale human studies with machine learning technology, microbiome sequencing and collaboration with leading scientists around the world – and our results continuously improve as our scientific studies expand. 

ZOE

Interesting fact: The name ZOE, meaning “life” in Greek, was chosen to embody the company’s mission of helping people live life to the fullest. 

Co-founded by Tim Spector, Jonathan Wolf, and George Hadjigeorgiou, ZOE leads the world’s largest nutrition study and the largest COVID science project, with over 4 million participants.

The journey began 25 years ago when Tim studied 13,000 twins to explore the effects of genes, gut microbes, and lifestyle on health. He discovered that even identical twins, sharing the same genes, respond differently to the same foods. This groundbreaking insight revealed that there is no one-size-fits-all diet—the secret to health is understanding your own biology.

All three of us – Tim, George and Jonathan – have made significant changes to the way we eat, as a result of our research. We are excited to be able to make this cutting edge research available publicly to anyone who wants to join ZOE on this journey.

ZOE

The company initially used JoinZoe.com but later upgraded to the EBM domain Zoe.com. Three-letter .com domains are incredibly valuable due to their rarity; with all 17,576 combinations already taken among over 150 million .com registrations, owning one represents prestige and a strategic investment in the brand’s future.

Skinive

Skinive is transforming skin health by using advanced AI to provide quick, accessible diagnostics. With the Skinive app, users can analyse their skin health in seconds by simply taking a photo. The app offers instant insights on a range of conditions, including acne, dermatitis, and early signs of skin cancer, allowing users to detect potential issues and manage their skin health proactively.

Interesting fact: In an interview for AllAboutAI.com, Skinive’s founder and CEO, Kirill Sokol, shared that just a year ago, the company tested its accuracy using a validation dataset of over 25,000 cases, achieving an impressive 95% overall accuracy.

Our mission is to make dermatological care more accessible to everyone. There is a global shortage of dermatologists, especially in regions like Europe, Asia, and Africa. In Europe there are only 30 dermatologists per 1 million population. Skinive aims to fill this gap using AI and computer vision technologies to analyze images of skin conditions.

Kirill Sokol, Founder and CEO, in an interview for AllAboutAI.com

The name “Skinive” seems to blend “skin” with “innovative,” highlighting the company’s dedication to bringing cutting-edge technology to skin health. The company operates on the EBM domain name Skinive.com, which perfectly encapsulates its global aspirations and vision for the future.

Tonal 

Tonal is a fitness technology company that combines advanced strength training with the convenience of an all-in-one smart home gym. Known for its sleek, wall-mounted design, Tonal uses electromagnetic resistance and AI-driven personalisation to provide a gym-quality workout in a compact home setup. The device features adjustable resistance levels of up to 200 pounds and replaces traditional weights and machines with digital resistance, which is automatically adjusted based on user performance and goals.

With built-in sensors, Tonal tracks movements, analyses form, and provides real-time feedback to optimise each exercise. Users can choose from a variety of guided workouts, including strength training, cardio, yoga, and recovery, led by professional trainers. Tonal’s AI-powered system adapts to each user’s progress, personalising routines and ensuring efficient and safe workouts. It offers a versatile solution for all fitness levels, making strength training accessible and effective for users from beginners to advanced athletes.

In 2021, Tonal welcomed basketball superstar LeBron James as an investor and brand partner, joining an impressive list of athlete investors and brand ambassadors, including Serena Williams, Stephen Curry, Klay Thompson, Tony Gonzalez, Drew Brees, Maria Sharapova, Michelle Wie, Paul George, Sue Bird, Larry Fitzgerald, and Bobby Wagner.

Every person striving for greatness must prioritize efficiency. Whether you are an athlete, CEO, artist or anyone who is trying to be great, it’s important to maximize your time and get the most out of every minute. So for me, Tonal and the technology it uses to maximize efficiency while still doing a complete workout is a perfect fit.

LeBron James

Interesting Fact: The company was founded by Aly Orady, but “Tonal” wasn’t the first name he chose for his startup. Originally, it was called Ript Labs before evolving into the Tonal we know today.

Tonal investment in the EBM domain name Tonal.com clearly demonstrates the company’s unwavering commitment to innovation, excellence, and market leadership.

Calm

Founded in 2012 by Michael Acton Smith and Alex Tew, Calm aims to make meditation and mental wellness practices accessible to everyone. The company’s app offers a variety of tools designed to help users improve sleep, reduce stress, and cultivate mindfulness, including guided meditations, sleep stories, breathing exercises, and relaxing music.

The brand name “Calm” perfectly reflects the company’s mission, instantly conveying the sense of serenity and peacefulness that the app aims to provide for its users. Calm can be found at the high-value domain name Calm.com.

Interesting fact: Investor Jason Calacanis has noted that the domain Calm.com was one of the reasons he invested in Calm in its early days. In an interview with Calm’s co-founder Alex Tew, investor Jason Calacanis shared additional thoughts on the impact of the domain.

You made a big investment getting that domain name, which means you have a big idea. This makes you serious in the eyes of an investor. When I see that I think this person has got it together.

Jason Calacanis

In the same interview, Alex shared how the domain impacted their audience.

The power that a top level domain name, dictionary word has with the general public is phenomenal. It creates that authority automatically, instant trust.

Alex Tew, Co-founder, Calm.com

In a recent post, entrepreneurs shared their experiences of investing in a high-quality domain name for their businesses and the benefits they’ve observed. These advantages included enhanced brand recognition, increased customer trust, and a more memorable web address. Investing in a strong domain can be a smart strategic decision, and Calm.com serves as a prime example of the value these names can bring to a brand.

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

The right domain names are a valuable investment for any brand. If you’re ready to secure the perfect domain name for your business, reach out to us for assistance. We’re here to help you find and acquire the ideal domain for your brand.

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