Commercial property insurer FM Global has announced a rebrand to FM, marking a pivotal evolution in the company’s long-standing history of nearly two centuries. FM will now serve as the parent brand for its flagship mutual insurance company and commercial property insurer, AFM, which will be known as FM Affiliated. Additionally, FM’s cargo insurance business, boiler and machinery reinsurance business, and a new renewable energy unit will all incorporate the FM brand name.
Our new brand positions us collectively for our next wave of success by clarifying who we are and what we stand for: protection, partnership and progress. We believe that by uniting our businesses under the FM brand, we will streamline and strengthen our market position, which will allow us to provide an even better experience for our current clients and reach more organizations that share our belief that the majority of property loss is preventable.
Malcolm Roberts, CEO
FM traces its origins back to 1835 when Rhode Island textile mill owner Zachariah Allen, alongside other like-minded manufacturers, formed an insurance group focused on property loss prevention. This group was originally named the Manufacturers Mutual Fire Insurance Company. Over the years, FM expanded globally, consistently innovating while maintaining a core belief that the majority of property loss is preventable.
As part of the rebrand, FM has secured the premium two-letter .com domain FM.com. Such domains are highly coveted in digital branding due to their rarity and uniqueness, with only 676 possible two-letter combinations available.
The rebrand to FM, coupled with the acquisition of FM.com, positions the company to continue its legacy of innovation and protection while adapting to the modern business landscape.
Whether you’re a small business owner or a large corporation, a premium domain name can help boost your brand and increase your online presence. If you’re ready to take the next step, contact us to learn more about our premium domain name options and how they can benefit your business.
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